<![CDATA[Higher education has a responsibility not only to develop academic competence but also to shape students’ character so that they become excellent, integrity-driven human resources who are ready to contribute to society. Universitas Jenderal Achmad Yani Cimahi has a distinctive approach to character education through Keachmadyanian values, which are rooted in the exemplary character of General Achmad Yani. This study aims to analyze the strategy for implementing character education at Universitas Jenderal Achmad Yani Cimahi in developing excellent human resources. This research employed a descriptive qualitative approach, with data collected through semi-structured interviews, participatory observation, documentation, and literature study. The research informants consisted of three lecturers who teach national and university compulsory courses and five students of Universitas Jenderal Achmad Yani Cimahi. The data were analyzed through the stages of data collection, data reduction, data display, and conclusion drawing. The results of the study show that the implementation of character education at Universitas Jenderal Achmad Yani Cimahi is carried out integratively through academic and non-academic activities. Character values are instilled through courses such as Pancasila Education, Civic Education, Keachmadyanian Education, and Basic Leadership and Discipline Training (LDKK). In addition, value habituation through student organizations, lecturer role modeling, and academic culture also strengthens the development of students’ character, making them disciplined, responsible, courteous, nationalistic, integrity-driven, and socially empathetic. However, the character evaluation system remains an aspect that needs to be strengthened because the existing assessment tends to focus on academic aspects and has not fully measured value internalization in the affective domain and students’ real behavior. This study concludes that the strategy for implementing character education based on Keachmadyanian values at Universitas Jenderal Achmad Yani Cimahi has formed a holistic character ecosystem, but it still requires the development of more objective, measurable, and sustainable evaluation instruments in order to have a more optimal impact on the formation of excellent human resources.]]>
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