<![CDATA[This study aims to determine the relationship between e-service quality and customer satisfaction, e-trust and customer satisfaction, as well as the combined effects of e-service quality and e-trust on customer satisfaction on the Tokopedia app. This study employs a quantitative approach using purposive sampling of 100 respondents, and data were collected via a Likert-scale questionnaire. The data were analyzed using validity and reliability tests, multiple regression analysis, t-tests, and F-tests using SPSS version 22. The results show that e-service quality has a positive and significant effect on customer satisfaction; e-trust has a positive and significant effect on customer satisfaction; and e-service quality and e-trust together have a positive and significant effect on customer satisfaction on the Tokopedia app]]>
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