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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) The Asia Pacific Journal Of Management Studies Jurnal Ekonomi dan Teknik Informatika Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Firman Bachtiar
Politeknik Sawunggalih Aji
Computer Science & IT Economics, Econometrics & Finance

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STRATEGI SALURAN PEMASARAN PADA INDUSTRI BUKU DAN ALAT PERAGA PENDIDIKAN Firman Bachtiar
JURNAL EKONOMI DAN TEKNIK INFORMATIKA Vol 2 No 1 (2014): Jurnal Ekonomi dan Teknik Informatika
Publisher : Politeknik Sawunggalih Aji

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (155.27 KB)

Abstract

The general objective of this study was to determine: Is there influence between contractual agreement and distribution intensity. Is there influence between focus target and distribution intensity. Is there influence between coordination effort and distribution intensity. Is there influence between retailer investment and distribution intensity. Is there influence between support programs and distribution intensity Is there influence between region autonomy situation and distribution intensity. Primary data from 29 major companies in the publishing and education equipment market, with causal comparative method to identify independent variable to investigate dependent variable. The result of the study shows that there is influence between contractual agreement and distribution intensity, there is influence between focus target and distribution intensity, there is influence between coordination effort and distribution intensity, there is influence between retailer investment and distribution intensity, there is influence between support programs and distribution intensity, there is influence between region autonomy situation and distribution intensity. Key words : causal comparative method, focus target and distribution intensity
ENVIRONMENTAL IMPACT ANALYSIS OF EXTERNAL AND INTERNAL BUSINESSES AGAINST THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES Firman Bachtiar; Agus Dwi Atmoko; Danis Imam Bachtiar
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.7423

Abstract

This study aims to obtain empirical evidence and find an explanation of the phenomenon of external and internal business environmental impacts on the performance of Small and Medium Enterprises (UKM) Tenant Business Incubators of the Sawunggalih Aji Polytechnic, Purworejo Regency. This type of research is a descriptive study of 60 respondents. Data is collected through notes or documents and in-depth interview techniques sourced from information from tenants in the Business Incubator. Data were analyzed using quantitative analysis and qualitative analysis. The results of research on the strategy of the Small and Medium Enterprises level in the Tenant Business Incubator in Strategic Planning in anticipating changes in the External and Internal Business Environment in the development of SMEs. It can also be explained by the political, security, and legal environment and the economic, technological, social, and cultural environment. Internal business environment variables can be explained by Product Development, Sales, and After Sales Services, and the target Performance Variables are Return On Assets, Return On Investment, and Return On Equity.
GREEN HUMAN RESOURCE MANAGEMENT AND SUSTAINABLE PERFORMANCE IN BUMDES: MEDIATING EFFECTS OF GREEN INNOVATION AND RISK MANAGEMENT Ahmad Ahmad; Etik Prihatin; Heriyanti Mustafa; Firman Bachtiar; Danis Imam Bachtiar
The Asia Pacific Journal Of Management Studies Vol 13 No 1 (2026)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/apjms.v13i1.1597

Abstract

Rapid economic development and environmental degradation have become major challenges for community-based organizations, including Village-Owned Enterprises (BUMDes) operating in the tourism sector. Tourism-based BUMDes in Banten Province not only function as drivers of local economic development but also carry responsibilities for maintaining environmental and social sustainability. Therefore, the implementation of Green Human Resource Management (GHRM) practices has become a crucial strategic approach for enhancing the sustainable performance of tourism-based BUMDes. Existing literature indicates that GHRM practices integrated with green innovation can foster environmentally responsible work behavior and generate sustainable value. However, risk management in the development of village-based tourism remains relatively limited and has not been optimally integrated with GHRM practices and green innovation initiatives. Based on this gap, the present study aims to analyze the influence of GHRM practices on the sustainable performance of tourism-sector BUMDes in Banten Province through the mediating role of green innovation. Additionally, this study examines the moderating role of risk management in the relationship between GHRM practices and sustainable performance. This study adopts a quantitative research approach. Data were collected from managers and employees of tourism-sector BUMDes in Banten Province. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the structural relationships among the variables. The results reveal that GHRM practices positively influence sustainable performance through green innovation. Furthermore, risk management significantly moderates the relationship between GHRM practices and green innovation in enhancing sustainable performance. These findings provide important implications for BUMDes managers, local governments, and policymakers in designing sustainable, competitive, and environmentally responsible strategies for village tourism development.
Analisis Pengaruh E-Service Quality Dan E-Trust Terhadap Kepuasan Pelanggan Aplikasi Tokopedia Danis Imam Bachtiar; Firman Bachtiar; Vivia Nurul Khoirunnisa
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 6 No. 1 (2026): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v6i1.97

Abstract

This study aims to determine the relationship between e-service quality and customer satisfaction, e-trust and customer satisfaction, as well as the combined effects of e-service quality and e-trust on customer satisfaction on the Tokopedia app. This study employs a quantitative approach using purposive sampling of 100 respondents, and data were collected via a Likert-scale questionnaire. The data were analyzed using validity and reliability tests, multiple regression analysis, t-tests, and F-tests using SPSS version 22. The results show that e-service quality has a positive and significant effect on customer satisfaction; e-trust has a positive and significant effect on customer satisfaction; and e-service quality and e-trust together have a positive and significant effect on customer satisfaction on the Tokopedia app
Co-Authors Agus Dwi Atmoko Ahmad Ahmad Danis Imam Bachtiar Etik Prihatin Heriyanti Mustafa Vivia Nurul Khoirunnisa