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All Journal AKSES: Jurnal Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR)
Danis Imam Bachtiar
Politeknik Sawunggalih Aji
Economics, Econometrics & Finance

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ANALISIS PENGARUH DIVERSIFIKASI PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA UKM GULA KELAPA Danis Imam Bachtiar
AKSES: Jurnal Ekonomi dan Bisnis Vol 10, No 19 (2015)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.717 KB) | DOI: 10.31942/akses.v10i19.2047

Abstract

In the discussion of this study, the problem is how much influence the product and pricediversification of purchasing decisions in SMEs Palm Sugar in Purworejo District. While thefocus of the problem is how much product diversification influences purchasing decisions,how much the price affects purchasing decisions as well as whether product and pricediversification simultaneously affect purchasing decisions in SMEs Palm Sugar in PurworejoDistrict. Discussion of this research is a field research with quantitative descriptive approachmethod that describes the effect of product and price diversification to purchasing decision inSME Gula Kelapa in Purworejo Regency. Techniques of collecting data obtained fromobservations and questionnaires distributed To Consumers Coconut Sugar in PurworejoDistrict. The result of data processing is product diversification has a positive effect onpurchasing decision, it is proved by titung 2,900 bigger than ttable equal to 1,661. Price hasa positive influence on purchasing decisions, this is evidenced by t count of 5.680 is greaterthan the t table of 1.661. While the results of the test together product and pricediversification affect the purchase decision of 78.77. The result of determination coefficient isproduct diversification and price can explain purchase decision of 65,5%.Keywords: Product diversification, price and purchase
ENVIRONMENTAL IMPACT ANALYSIS OF EXTERNAL AND INTERNAL BUSINESSES AGAINST THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES Firman Bachtiar; Agus Dwi Atmoko; Danis Imam Bachtiar
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.7423

Abstract

This study aims to obtain empirical evidence and find an explanation of the phenomenon of external and internal business environmental impacts on the performance of Small and Medium Enterprises (UKM) Tenant Business Incubators of the Sawunggalih Aji Polytechnic, Purworejo Regency. This type of research is a descriptive study of 60 respondents. Data is collected through notes or documents and in-depth interview techniques sourced from information from tenants in the Business Incubator. Data were analyzed using quantitative analysis and qualitative analysis. The results of research on the strategy of the Small and Medium Enterprises level in the Tenant Business Incubator in Strategic Planning in anticipating changes in the External and Internal Business Environment in the development of SMEs. It can also be explained by the political, security, and legal environment and the economic, technological, social, and cultural environment. Internal business environment variables can be explained by Product Development, Sales, and After Sales Services, and the target Performance Variables are Return On Assets, Return On Investment, and Return On Equity.
Co-Authors Agus Dwi Atmoko Firman Bachtiar