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All Journal AKSES: Jurnal Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) The Asia Pacific Journal Of Management Studies Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Danis Imam Bachtiar
Politeknik Sawunggalih Aji
Economics, Econometrics & Finance

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ANALISIS PENGARUH DIVERSIFIKASI PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA UKM GULA KELAPA Danis Imam Bachtiar
AKSES: Jurnal Ekonomi dan Bisnis Vol 10, No 19 (2015)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.717 KB) | DOI: 10.31942/akses.v10i19.2047

Abstract

In the discussion of this study, the problem is how much influence the product and pricediversification of purchasing decisions in SMEs Palm Sugar in Purworejo District. While thefocus of the problem is how much product diversification influences purchasing decisions,how much the price affects purchasing decisions as well as whether product and pricediversification simultaneously affect purchasing decisions in SMEs Palm Sugar in PurworejoDistrict. Discussion of this research is a field research with quantitative descriptive approachmethod that describes the effect of product and price diversification to purchasing decision inSME Gula Kelapa in Purworejo Regency. Techniques of collecting data obtained fromobservations and questionnaires distributed To Consumers Coconut Sugar in PurworejoDistrict. The result of data processing is product diversification has a positive effect onpurchasing decision, it is proved by titung 2,900 bigger than ttable equal to 1,661. Price hasa positive influence on purchasing decisions, this is evidenced by t count of 5.680 is greaterthan the t table of 1.661. While the results of the test together product and pricediversification affect the purchase decision of 78.77. The result of determination coefficient isproduct diversification and price can explain purchase decision of 65,5%.Keywords: Product diversification, price and purchase
ENVIRONMENTAL IMPACT ANALYSIS OF EXTERNAL AND INTERNAL BUSINESSES AGAINST THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES Firman Bachtiar; Agus Dwi Atmoko; Danis Imam Bachtiar
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.7423

Abstract

This study aims to obtain empirical evidence and find an explanation of the phenomenon of external and internal business environmental impacts on the performance of Small and Medium Enterprises (UKM) Tenant Business Incubators of the Sawunggalih Aji Polytechnic, Purworejo Regency. This type of research is a descriptive study of 60 respondents. Data is collected through notes or documents and in-depth interview techniques sourced from information from tenants in the Business Incubator. Data were analyzed using quantitative analysis and qualitative analysis. The results of research on the strategy of the Small and Medium Enterprises level in the Tenant Business Incubator in Strategic Planning in anticipating changes in the External and Internal Business Environment in the development of SMEs. It can also be explained by the political, security, and legal environment and the economic, technological, social, and cultural environment. Internal business environment variables can be explained by Product Development, Sales, and After Sales Services, and the target Performance Variables are Return On Assets, Return On Investment, and Return On Equity.
GREEN HUMAN RESOURCE MANAGEMENT AND SUSTAINABLE PERFORMANCE IN BUMDES: MEDIATING EFFECTS OF GREEN INNOVATION AND RISK MANAGEMENT Ahmad Ahmad; Etik Prihatin; Heriyanti Mustafa; Firman Bachtiar; Danis Imam Bachtiar
The Asia Pacific Journal Of Management Studies Vol 13 No 1 (2026)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/apjms.v13i1.1597

Abstract

Rapid economic development and environmental degradation have become major challenges for community-based organizations, including Village-Owned Enterprises (BUMDes) operating in the tourism sector. Tourism-based BUMDes in Banten Province not only function as drivers of local economic development but also carry responsibilities for maintaining environmental and social sustainability. Therefore, the implementation of Green Human Resource Management (GHRM) practices has become a crucial strategic approach for enhancing the sustainable performance of tourism-based BUMDes. Existing literature indicates that GHRM practices integrated with green innovation can foster environmentally responsible work behavior and generate sustainable value. However, risk management in the development of village-based tourism remains relatively limited and has not been optimally integrated with GHRM practices and green innovation initiatives. Based on this gap, the present study aims to analyze the influence of GHRM practices on the sustainable performance of tourism-sector BUMDes in Banten Province through the mediating role of green innovation. Additionally, this study examines the moderating role of risk management in the relationship between GHRM practices and sustainable performance. This study adopts a quantitative research approach. Data were collected from managers and employees of tourism-sector BUMDes in Banten Province. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the structural relationships among the variables. The results reveal that GHRM practices positively influence sustainable performance through green innovation. Furthermore, risk management significantly moderates the relationship between GHRM practices and green innovation in enhancing sustainable performance. These findings provide important implications for BUMDes managers, local governments, and policymakers in designing sustainable, competitive, and environmentally responsible strategies for village tourism development.
Analisis Pengaruh E-Service Quality Dan E-Trust Terhadap Kepuasan Pelanggan Aplikasi Tokopedia Danis Imam Bachtiar; Firman Bachtiar; Vivia Nurul Khoirunnisa
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 6 No. 1 (2026): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v6i1.97

Abstract

This study aims to determine the relationship between e-service quality and customer satisfaction, e-trust and customer satisfaction, as well as the combined effects of e-service quality and e-trust on customer satisfaction on the Tokopedia app. This study employs a quantitative approach using purposive sampling of 100 respondents, and data were collected via a Likert-scale questionnaire. The data were analyzed using validity and reliability tests, multiple regression analysis, t-tests, and F-tests using SPSS version 22. The results show that e-service quality has a positive and significant effect on customer satisfaction; e-trust has a positive and significant effect on customer satisfaction; and e-service quality and e-trust together have a positive and significant effect on customer satisfaction on the Tokopedia app
Co-Authors Agus Dwi Atmoko Ahmad Ahmad Etik Prihatin Firman Bachtiar Heriyanti Mustafa Vivia Nurul Khoirunnisa