Digital transformation in educational institutions requires contextual negotiation between technological efficiency and institutional cultural values, particularly in religiously grounded settings such as Islamic boarding schools (pesantren). This study investigates the integration of digital service adaptation with local wisdom as the foundation of a sustainable business model at Pondok Pesantren Nurul Jadid (PPNJ), specifically examining three implemented platforms—E-Bekal, PSB Online, and Online Santri Visitation (OSV). A single qualitative case study design was employed, involving 12 purposively selected informants comprising pesantren leaders, administrative staff, parents, and students. Data were collected from October 2025 to January 2026 through semi-structured interviews, participatory observation, and document analysis, and were analyzed using Miles et al.'s interactive model. Four primary themes emerged: (1) digitalization produces more structured and accurate service workflows; (2) parental access to services and information is substantially enhanced; (3) operational efficiency improves through reduction of manual administrative burden; and (4) pesantren-specific interaction and mentoring patterns are preserved and reinforced rather than displaced. These findings support the development of a "humanistic-digital" service framework in which technological efficiency and pesantren local wisdom—including tabarrukan, the kiai–santri hierarchy, and direct mentoring—function as complementary, mutually reinforcing foundations. This framework offers a theoretically grounded and practically transferable model for sustainable digital integration in value-based educational institutions.
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