JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

Dampak E-Service Quality dan Electronic Word of Mouth (eWOM) terhadap Minat Beli Gojek Plus di Jakarta

Faisal Chandra Ramadhan (Unknown)
Sagita, Ardio (Unknown)

Article Info

Publish Date
30 Jun 2026

Abstract

This study examines the individual and combined effects of e-service quality and electronic word-of-mouth on purchase intention for Gojek Plus subscriptions among 385 users in Jakarta. Using a quantitative causal design, data were collected through an online survey with purposive sampling and analyzed using multiple linear regression in SPSS. The findings show that e-service quality and electronic word-of-mouth each have a positive and significant effect on purchase intention, jointly explaining 46.7% of its variance. These results suggest that digital platforms should improve service efficiency, data privacy, and positive electronic word-of-mouth to strengthen subscription adoption. Keywords: E-service Quality; eWOM; Purchase Intention; Subscription Economy; Gojek Plus

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...