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Pengaruh Kinerja Keuangan dan Pengungkapan Corporate Social Responsibility terhadap Harga Saham pada Perusahaan Infrastuktur Roy Budiharjo; Ardio Sagita; Swarmilah Hariani
JUDICIOUS Vol 3 No 2 (2022): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v3i2.1105

The aim of this research is to analyze the effect of profitability, liquidity, disclosure of corporate social responsibility and company size on stock prices. The population in this study are all Infrastructure Sector Companies listed on the Indonesia Stock Exchange for the period 2016 - 2020. Sampling in this study used a purposive sampling method with the following criteria: (1) Infrastructure sector companies listed on the Indonesia Stock Exchange for the 2016 period - 2020. The data needed in this study were taken from the Indonesian Capital Market Directory (ICMD) 2016-2020. The data collection method used in this study is the documentation method. The statistical test was carried out using the t test and multiple linear regression analysis, which was previously carried out by the classical assumption test. The results of this study indicate that: disclosure of corporate social responsibility has a positive effect on stock prices, while profitability is proxied by return on assets, liquidity is proxied by the current ratio, and company size has no significant effect on stock prices.

Moderating effect of profitability: An analysis of factors that determine firm value in the Jakarta Islamic Indeks Andi Amri; Ardio Sagita; Ramadhi Ramadhi
IQTISHADIA Vol 16, No 1 (2023): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v16i1.22396

The value of a firm is often examined by linking the factors that influence on its value. However, this method is no longer adequate because profitability also has a significant role in determining the value of a firm. Thus, incorporating the role of profitability in strengthening firm value is a necessary further step. This quantitative research uses samples of all JII companies within five years, from 2016 to 2020. Seventy financial statements were obtained as samples. Secondary data were obtained through the company website and www.idx.go.id. The analysis of data adopted was the Structural Equation Modelling (SEM) with the help of Smart PLS software. The findings show that the liquidity and debt policy have a positive and significant effect on firm value, but the capital structure, dividend policy, and profitability have no effect on firm value. Meanwhile, profitability has an effect as a moderator in the relationship between liquidity and debt policy on firm value. Nevertheless, profitability has no effect on the relationship between capital structure and dividend policy on firm value. This study could have practical implications whereby investors are more aware that stocks listed in the JII also have bright prospects in addition to their conventional counterparts.

Moderating effect of profitability: An analysis of factors that determine firm value in the Jakarta Islamic Indeks Amri, Andi; Sagita, Ardio; Ramadhi, Ramadhi
IQTISHADIA Vol 16, No 1 (2023): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v16i1.22396

The value of a firm is often examined by linking the factors that influence on its value. However, this method is no longer adequate because profitability also has a significant role in determining the value of a firm. Thus, incorporating the role of profitability in strengthening firm value is a necessary further step. This quantitative research uses samples of all JII companies within five years, from 2016 to 2020. Seventy financial statements were obtained as samples. Secondary data were obtained through the company website and www.idx.go.id. The analysis of data adopted was the Structural Equation Modelling (SEM) with the help of Smart PLS software. The findings show that the liquidity and debt policy have a positive and significant effect on firm value, but the capital structure, dividend policy, and profitability have no effect on firm value. Meanwhile, profitability has an effect as a moderator in the relationship between liquidity and debt policy on firm value. Nevertheless, profitability has no effect on the relationship between capital structure and dividend policy on firm value. This study could have practical implications whereby investors are more aware that stocks listed in the JII also have bright prospects in addition to their conventional counterparts.

Effects of Halal Awareness, Service Quality and Promotion on Visitor Decisions Through Destination Imagery as a Mediator Sunarmo, Sunarmo; Thurisaina, Mihda; Amri, Andi; Sagita, Ardio
Indonesian Journal of Halal Research Vol 6, No 1 (2024): February
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v6i1.19489

Indonesia has a diversity of destinations and natural and cultural wealth; major assets that other countries might not have. Tourists’ desire to travel is undoubtedly diverse. Hence, the Ministry of Tourism and Creative Economy of the Republic of Indonesia carried out promotions to increase the number of tourist visits by providing halal tourism locations that promoted the Muslim-friendly concept. This study determines the impact of halal awareness, service quality, and promotion on visitor decisions through destination imagery. The research method was descriptive quantitative, incorporating a purposive sampling technique to select participants who are visitors or people who have visited Kota Tua. The present study data were obtained by distributing questionnaires to 150 respondents who had visited Kota Tua tourist attractions in the past six months. The data analysis technique used was path analysis using SPSS software. The Cronbach’s Alpha value for every variable was greater than 0.60, which implies the questions were trustworthy and it was possible to use each one. Based on the path analysis, halal awareness, service quality, and promotion impact on destination imagery has an R Square (R2) of 0.364 or 36.4%. The impact of halal awareness, service quality, and promotion on visitor decisions has an R2 of 0.548 or 54.8%. The findings indicated that halal awareness has a significant impact on destination imagery. Service quality promotion did not have a significant impact on destination imagery. Halal awareness and service quality did not significantly impact visitor decisions. Promotion and destination imagery had a significant impact on visitor decisions.

Analysis of Marketing Strategies Using SWOT Matrix and QSPM Methods Salsabila, Fathya Hasya; Millanyani, Heppy; Sagita, Ardio
Adpebi Science Series Vol. 2 No. 1 (2024): 3rd AICMEST 2024
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v2i1.422

The development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia is now continuing to increase in quite significant numbers, which makes sellers have to improve their marketing strategies in facing competition, one of which is Sate Asin Pedas Bang Ote which is an MSME in Bandung City which focuses on selling spicy salted satay and experienced unstable sales because it was influenced by marketing strategies that were not optimal and consistent. This research aims to determine the internal and external environmental conditions as well as alternative marketing strategies that Sate Asin Pedas Bang Ote can implement. The research methods used are qualitative methods. Based on the SWOT analysis results, an IFE Matrix with a score of 3.322580645 and an EFE Matrix with a score of 3.526315789 was obtained, showing that the IE matrix position is in quadrant 1. Alternative marketing strategies that can be implemented are increasing sales promotions by participating in events or MSME exhibitions organized by the government or local organizers with a TAS score of 5.269949066.

Effects of Halal Awareness, Service Quality and Promotion on Visitor Decisions Through Destination Imagery as a Mediator Sunarmo, Sunarmo; Thurisaina, Mihda; Amri, Andi; Sagita, Ardio
Indonesian Journal of Halal Research Vol. 6 No. 1 (2024): February
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v6i1.19489

Indonesia has a diversity of destinations and natural and cultural wealth; major assets that other countries might not have. Tourists' desire to travel is undoubtedly diverse. Hence, the Ministry of Tourism and Creative Economy of the Republic of Indonesia carried out promotions to increase the number of tourist visits by providing halal tourism locations that promoted the Muslim-friendly concept. This study determines the impact of halal awareness, service quality, and promotion on visitor decisions through destination imagery. The research method was descriptive quantitative, incorporating a purposive sampling technique to select participants who are visitors or people who have visited Kota Tua. The present study data were obtained by distributing questionnaires to 150 respondents who had visited Kota Tua tourist attractions in the past six months. The data analysis technique used was path analysis using SPSS software. The Cronbach's Alpha value for every variable was greater than 0.60, which implies the questions were trustworthy and it was possible to use each one. Based on the path analysis, halal awareness, service quality, and promotion impact on destination imagery has an R Square (R2) of 0.364 or 36.4%. The impact of halal awareness, service quality, and promotion on visitor decisions has an R2 of 0.548 or 54.8%. The findings indicated that halal awareness has a significant impact on destination imagery. Service quality promotion did not have a significant impact on destination imagery. Halal awareness and service quality did not significantly impact visitor decisions. Promotion and destination imagery had a significant impact on visitor decisions.

Analisis Sentimen Dan Jaringan Sosial Tentang Polusi Udara Jakarta Di Platform Media Sosial X Aqsha, Muhammad Rivaldi; Trianasari, Nurvita; Sagita, Ardio
eProceedings of Management Vol. 12 No. 1 (2025): Februari 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Polusi Udara Jakarta kembali menjadi perbincangan di tengah masyarakat karena masuknya Jakarta sebagai kota diIndonesia dengan tingkat polusi terburuk di Indonesia. Penyebab peningkatan polusi udara ini adalah karenameningkatnya penggunaan kendaraan bermotor, aktivitas industri dari pabrik-pabrik di sekitar kota Jakarta danpembakaran sampah yang berlebihan oleh masyarakat. Penelitian ini menganalisis sentimen masyarakat terkait polusiudara di Jakarta melalui platform media sosial X. Dengan menggunakan metode Sentiment Analysis, sentimen publikdiklasifikasikan menjadi positif dan negatif. Mayoritas sentimen masyarakat bersifat negatif, yang menunjukkanketidakpuasan terhadap polusi udara di Jakarta. Berdasarkan dengan hasil analisis data yang telah dilakukanmenggunakan Klasifikasi Algoritma menghasilkan sentimen dengan tingkat akurasi Naïve bayes sebesar 74,95 %,KNN sebesar 84,64% dan Decision Tree sebesar 84,77%. Selain itu, Social Network Analysis digunakan untukmemetakan interaksi antar pengguna media sosial, dengan akun Polusi_udara01 berperan sebagai aktor kunci dalampenyebaran informasi. Kata Kunci-polusi udara, Jakarta, sentiment analysis, Naïve Bayes, KNN, decision tree, social network analysis.

Pengaruh E-Service Quality Terhadap E-Customer Loyalty Dengan E-Customer Satisfaction Sebagai Variabel Mediating Pada Pengguna Aplikasi Mobile Banking Livin’ By Mandiri Indira Rachmawati; Nurdila Ayu Apriyanti; Ardio Sagita
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11442

Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality terhadap e-customer loyalty dengan e-customer satisfaction sebagai variabel mediating pada pengguna aplikasi mobile banking Livin’ by Mandiri. Metode penelitian yang digunakan adalah metode kuantitatif dengan tujuan penelitian kausal dan pengumpulan data melalui penyebaran kuesioner digital. Penentuan responden menggunakan teknik non-probability sampling dengan jenis purposive sampling kepada 390 responden pengguna aplikasi dan pernah melakukan traksaksi lebih dari 1 kali dalam seminggu pada mobile banking Livin’by Mandiri di Indonesia. Adapun teknik analisis data yang digunakan adalah Structural Equation Modelling dengan bantuan aplikasi SmartPLS. Berdasarkan pengujian hipotesis, diperoleh kesimpulan bahwa dua belas hipotesis diterima yaitu site organization, reliability, responsiveness, user friendliness, personal need, efficiency berpengaruh positif dan signifikan terhadap e-customer satisfaction, e-customer satisfaction berpengaruh positif dan signifikan terhadap e-customer loyalty, dan site organization, reliability, responsiveness, user friendliness, efficiency berpengaruh positif dan signifikan terhadap e-customer loyalty melalui e-customer satisfaction sebagai peran mediasi. Selanjutnya diketahui bahwa satu hipotesis ditolak yaitu personal need berpengaruh positif tetapi tidak signifikan terhadap e-customer loyalty melalui e-customer satisfaction sebagai peran mediasi

The Effect of Sharia Marketing on the Performance of MSMEs in West Java Sagita, Ardio; Nur Rislah Muzain; Ferdhy Ramadan; Roy Budiharjo
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 8 No. 1 (2025): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.08.1.7

This study examines the impact of Islamic marketing on Micro, Small, and Medium Enterprises (MSMEs) in West Java, Indonesia. Responses from 115 business owners across various sectors of West Java MSMEs were analyzed using SPSS and Smart Partial-Least Square (PLS). The findings indicate that Islamic marketing, encompassing four dimensions (Rabbaniyah, Akhlaqiyah, Al Waqiiyah, and Insaniyyah), significantly influences performance, with Islamic principles positively affecting the progress of MSMEs in the West Java region. Despite the limited sample size, the study's results encourage further research into market variations. This can benefit the success of MSMEs in West Java, Indonesia, for both practitioners and academics, by highlighting the importance of Islamic marketing networks. Additionally, the findings suggest that fostering a strong Islamic culture can promote positive behavior between businesses and customers. These insights are valuable for policymakers and business advisors aiming to tailor government support strategies for MSMEs in West Java and other Indonesian provinces, and could serve as a focus for future research. Future studies could explore these dynamics in other sectors and regions to develop a more comprehensive understanding of how Islamic marketing impacts business performance globally.

Sosialisasi Pembuatan Konten Media Sosial dalam Strategi Branding Desa Wisata Sugihmukti Rachmawati, Indira; Millanyani, Heppy; Sagita, Ardio
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 4, No 6 (2024): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v4i6.905

Sugihmukti Village was inaugurated as a tourist village based on Decree number 556/Kep.770-Disbudpar/2022 issued in 2002. One of the attractions of this village is bird watching activities in collaboration with the "Birung Indonesia" organization and has attracted domestic and international visitors. However, apart from these activities, the tourist attractions offered by Sugihmukti Village are not much different from other villages in the surrounding area. So Sugihmukti Village is trying to increase its name recognition among tourists. To increase the popularity of Sugihmukti Village and attract more visitors which will ultimately improve the welfare of the local community, a strong branding strategy needs to be developed. Therefore, it is proposed to hold branding strategy training which will then be directed at the process of creating content to strengthen the branding of tourist villages on social media. This training will be directed at improving the knowledge and skills of village stakeholders, especially tourist village managers and village officials. There were 21 participants who attended this training. The method that will be used in this training is a direct approach to the people of Sugihmukti Village, especially those who are directly involved in managing tourist villages. This training is designed to provide an effective learning process that will improve individual and group competencies in the field of tourism and branding of tourist villages. It is hoped that through this training, Sugihmukti Village can introduce itself as a unique and interesting tourist destination that is different from others.ABSTRAKDesa Sugihmukti diresmikan sebagai desa wisata berdasarkan Surat Keputusan nomor 556/Kep.770-Disbudpar/2022 yang dikeluarkan pada tahun 2002. Salah satu daya tarik desa ini adalah kegiatan pengamatan burung yang berkolaborasi dengan organisasi "Burung Indonesia" dan telah menarik pengunjung domestik dan internasional. Akan tetapi, selain dari kegiatan tersebut, atraksi wisata yang ditawarkan oleh Desa Sugihmukti tidak jauh berbeda dengan desa-desa lain yang berada di sekitarnya. Sehingga Desa Sugihmukti berupaya meningkatkan pengenalan namanya di kalangan wisatawan. Untuk meningkatkan popularitas Desa Sugihmukti dan menarik lebih banyak pengunjung yang pada akhirnya akan meningkatkan kesejahteraan komunitas lokal, perlu dikembangkan strategi branding yang kuat. Oleh karena itu, diusulkan untuk mengadakan pelatihan strategi branding yang kemudian akan diarahkan pada proses pembuatan konten untuk penguatan branding desa wisata di media sosial. Pelatihan ini akan diarahkan untuk meningkatkan pengetahuan dan keterampilan para pemangku kepentingan desa, khususnya pengelola desa wisata dan aparat desa. Metode yang akan digunakan dalam pelatihan ini adalah pendekatan langsung kepada masyarakat Desa Sugihmukti, terutama mereka yang terlibat langsung dalam pengelolaan desa wisata. Peserta yang mengikuti pelatihan ini sebanyak 21 orang. Pelatihan ini dirancang untuk menyediakan proses pembelajaran yang efektif yang akan meningkatkan kompetensi individu dan kelompok dalam bidang pariwisata dan branding desa wisata. Diharapkan melalui pelatihan ini, Desa Sugihmukti dapat memperkenalkan diri sebagai destinasi wisata unik dan menarik yang berbeda dari yang lain.

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