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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Journal of Economic, Bussines and Accounting (COSTING) Gorontalo Accounting Journal Indonesian Journal of Halal Research JUDICIOUS: Journal of Management Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan eProceedings of Management Innovative: Journal Of Social Science Research Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Adpebi Science Series
Ardio Sagita
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Kinerja Keuangan dan Pengungkapan Corporate Social Responsibility terhadap Harga Saham pada Perusahaan Infrastuktur Roy Budiharjo; Ardio Sagita; Swarmilah Hariani
JUDICIOUS Vol 3 No 2 (2022): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v3i2.1105

Abstract

The aim of this research is to analyze the effect of profitability, liquidity, disclosure of corporate social responsibility and company size on stock prices. The population in this study are all Infrastructure Sector Companies listed on the Indonesia Stock Exchange for the period 2016 - 2020. Sampling in this study used a purposive sampling method with the following criteria: (1) Infrastructure sector companies listed on the Indonesia Stock Exchange for the 2016 period - 2020. The data needed in this study were taken from the Indonesian Capital Market Directory (ICMD) 2016-2020. The data collection method used in this study is the documentation method. The statistical test was carried out using the t test and multiple linear regression analysis, which was previously carried out by the classical assumption test. The results of this study indicate that: disclosure of corporate social responsibility has a positive effect on stock prices, while profitability is proxied by return on assets, liquidity is proxied by the current ratio, and company size has no significant effect on stock prices.
Analysis of Marketing Strategies Using SWOT Matrix and QSPM Methods Salsabila, Fathya Hasya; Millanyani, Heppy; Sagita, Ardio
Adpebi Science Series Vol. 2 No. 1 (2024): 3rd AICMEST 2024
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v2i1.422

Abstract

The development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia is now continuing to increase in quite significant numbers, which makes sellers have to improve their marketing strategies in facing competition, one of which is Sate Asin Pedas Bang Ote which is an MSME in Bandung City which focuses on selling spicy salted satay and experienced unstable sales because it was influenced by marketing strategies that were not optimal and consistent. This research aims to determine the internal and external environmental conditions as well as alternative marketing strategies that Sate Asin Pedas Bang Ote can implement. The research methods used are qualitative methods. Based on the SWOT analysis results, an IFE Matrix with a score of 3.322580645 and an EFE Matrix with a score of 3.526315789 was obtained, showing that the IE matrix position is in quadrant 1. Alternative marketing strategies that can be implemented are increasing sales promotions by participating in events or MSME exhibitions organized by the government or local organizers with a TAS score of 5.269949066.
Analisis Sentimen Dan Jaringan Sosial Tentang Polusi Udara Jakarta Di Platform Media Sosial X Aqsha, Muhammad Rivaldi; Trianasari, Nurvita; Sagita, Ardio
eProceedings of Management Vol. 12 No. 1 (2025): Februari 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Polusi Udara Jakarta kembali menjadi perbincangan di tengah masyarakat karena masuknya Jakarta sebagai kota diIndonesia dengan tingkat polusi terburuk di Indonesia. Penyebab peningkatan polusi udara ini adalah karenameningkatnya penggunaan kendaraan bermotor, aktivitas industri dari pabrik-pabrik di sekitar kota Jakarta danpembakaran sampah yang berlebihan oleh masyarakat. Penelitian ini menganalisis sentimen masyarakat terkait polusiudara di Jakarta melalui platform media sosial X. Dengan menggunakan metode Sentiment Analysis, sentimen publikdiklasifikasikan menjadi positif dan negatif. Mayoritas sentimen masyarakat bersifat negatif, yang menunjukkanketidakpuasan terhadap polusi udara di Jakarta. Berdasarkan dengan hasil analisis data yang telah dilakukanmenggunakan Klasifikasi Algoritma menghasilkan sentimen dengan tingkat akurasi Naïve bayes sebesar 74,95 %,KNN sebesar 84,64% dan Decision Tree sebesar 84,77%. Selain itu, Social Network Analysis digunakan untukmemetakan interaksi antar pengguna media sosial, dengan akun Polusi_udara01 berperan sebagai aktor kunci dalampenyebaran informasi. Kata Kunci-polusi udara, Jakarta, sentiment analysis, Naïve Bayes, KNN, decision tree, social network analysis.
Pengaruh E-Service Quality Terhadap E-Customer Loyalty Dengan E-Customer Satisfaction Sebagai Variabel Mediating Pada Pengguna Aplikasi Mobile Banking Livin’ By Mandiri Indira Rachmawati; Nurdila Ayu Apriyanti; Ardio Sagita
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11442

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality terhadap e-customer loyalty dengan e-customer satisfaction sebagai variabel mediating pada pengguna aplikasi mobile banking Livin’ by Mandiri. Metode penelitian yang digunakan adalah metode kuantitatif dengan tujuan penelitian kausal dan pengumpulan data melalui penyebaran kuesioner digital. Penentuan responden menggunakan teknik non-probability sampling dengan jenis purposive sampling kepada 390 responden pengguna aplikasi dan pernah melakukan traksaksi lebih dari 1 kali dalam seminggu pada mobile banking Livin’by Mandiri di Indonesia. Adapun teknik analisis data yang digunakan adalah Structural Equation Modelling dengan bantuan aplikasi SmartPLS. Berdasarkan pengujian hipotesis, diperoleh kesimpulan bahwa dua belas hipotesis diterima yaitu site organization, reliability, responsiveness, user friendliness, personal need, efficiency berpengaruh positif dan signifikan terhadap e-customer satisfaction, e-customer satisfaction berpengaruh positif dan signifikan terhadap e-customer loyalty, dan site organization, reliability, responsiveness, user friendliness, efficiency berpengaruh positif dan signifikan terhadap e-customer loyalty melalui e-customer satisfaction sebagai peran mediasi. Selanjutnya diketahui bahwa satu hipotesis ditolak yaitu personal need berpengaruh positif tetapi tidak signifikan terhadap e-customer loyalty melalui e-customer satisfaction sebagai peran mediasi
The Effect of Sharia Marketing on the Performance of MSMEs in West Java Sagita, Ardio; Nur Rislah Muzain; Ferdhy Ramadan; Roy Budiharjo
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 8 No. 1 (2025): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.08.1.7

Abstract

This study examines the impact of Islamic marketing on Micro, Small, and Medium Enterprises (MSMEs) in West Java, Indonesia. Responses from 115 business owners across various sectors of West Java MSMEs were analyzed using SPSS and Smart Partial-Least Square (PLS). The findings indicate that Islamic marketing, encompassing four dimensions (Rabbaniyah, Akhlaqiyah, Al Waqiiyah, and Insaniyyah), significantly influences performance, with Islamic principles positively affecting the progress of MSMEs in the West Java region. Despite the limited sample size, the study's results encourage further research into market variations. This can benefit the success of MSMEs in West Java, Indonesia, for both practitioners and academics, by highlighting the importance of Islamic marketing networks. Additionally, the findings suggest that fostering a strong Islamic culture can promote positive behavior between businesses and customers. These insights are valuable for policymakers and business advisors aiming to tailor government support strategies for MSMEs in West Java and other Indonesian provinces, and could serve as a focus for future research. Future studies could explore these dynamics in other sectors and regions to develop a more comprehensive understanding of how Islamic marketing impacts business performance globally.
Sosialisasi Pembuatan Konten Media Sosial dalam Strategi Branding Desa Wisata Sugihmukti Rachmawati, Indira; Millanyani, Heppy; Sagita, Ardio
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 4, No 6 (2024): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v4i6.905

Abstract

Sugihmukti Village was inaugurated as a tourist village based on Decree number 556/Kep.770-Disbudpar/2022 issued in 2002. One of the attractions of this village is bird watching activities in collaboration with the "Birung Indonesia" organization and has attracted domestic and international visitors. However, apart from these activities, the tourist attractions offered by Sugihmukti Village are not much different from other villages in the surrounding area. So Sugihmukti Village is trying to increase its name recognition among tourists. To increase the popularity of Sugihmukti Village and attract more visitors which will ultimately improve the welfare of the local community, a strong branding strategy needs to be developed. Therefore, it is proposed to hold branding strategy training which will then be directed at the process of creating content to strengthen the branding of tourist villages on social media. This training will be directed at improving the knowledge and skills of village stakeholders, especially tourist village managers and village officials. There were 21 participants who attended this training. The method that will be used in this training is a direct approach to the people of Sugihmukti Village, especially those who are directly involved in managing tourist villages. This training is designed to provide an effective learning process that will improve individual and group competencies in the field of tourism and branding of tourist villages. It is hoped that through this training, Sugihmukti Village can introduce itself as a unique and interesting tourist destination that is different from others.ABSTRAKDesa Sugihmukti diresmikan sebagai desa wisata berdasarkan Surat Keputusan nomor 556/Kep.770-Disbudpar/2022 yang dikeluarkan pada tahun 2002. Salah satu daya tarik desa ini adalah kegiatan pengamatan burung yang berkolaborasi dengan organisasi "Burung Indonesia" dan telah menarik pengunjung domestik dan internasional. Akan tetapi, selain dari kegiatan tersebut, atraksi wisata yang ditawarkan oleh Desa Sugihmukti tidak jauh berbeda dengan desa-desa lain yang berada di sekitarnya. Sehingga Desa Sugihmukti berupaya meningkatkan pengenalan namanya di kalangan wisatawan. Untuk meningkatkan popularitas Desa Sugihmukti dan menarik lebih banyak pengunjung yang pada akhirnya akan meningkatkan kesejahteraan komunitas lokal, perlu dikembangkan strategi branding yang kuat. Oleh karena itu, diusulkan untuk mengadakan pelatihan strategi branding yang kemudian akan diarahkan pada proses pembuatan konten untuk penguatan branding desa wisata di media sosial. Pelatihan ini akan diarahkan untuk meningkatkan pengetahuan dan keterampilan para pemangku kepentingan desa, khususnya pengelola desa wisata dan aparat desa. Metode yang akan digunakan dalam pelatihan ini adalah pendekatan langsung kepada masyarakat Desa Sugihmukti, terutama mereka yang terlibat langsung dalam pengelolaan desa wisata. Peserta yang mengikuti pelatihan ini sebanyak 21 orang. Pelatihan ini dirancang untuk menyediakan proses pembelajaran yang efektif yang akan meningkatkan kompetensi individu dan kelompok dalam bidang pariwisata dan branding desa wisata. Diharapkan melalui pelatihan ini, Desa Sugihmukti dapat memperkenalkan diri sebagai destinasi wisata unik dan menarik yang berbeda dari yang lain.
Kinerja Keuangan Pemerintah Daerah: Ukuran Pemerintah Daerah, Belanja Modal, Belanja Rutin, dan Indeks Reformasi Birokrasi Budiharjo, Roy; Hariani, Swarmilah; Sagita, Ardio
Gorontalo Accounting Journal Volume 8 Number 1 April 2025
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/gaj.v8i1.3712

Abstract

This study aims to analyze the influence of local government size, capital expenditure, routine expenditure, and the bureaucratic reform index on the financial performance of local governments in Central Java Province. Secondary data were collected from district and city governments in Central Java Province, with samples selected using a purposive sampling method based on local government financial reports and information on the bureaucratic reform index from 2019-2021. This study employs multiple linear regression analysis with partial testing using the t-statistic, following classical assumption testing. The results indicate that local government size has a significant positive effect on financial performance, while capital and routine expenditures have significant negative effects. Conversely, the bureaucratic reform index has no effect on financial performance. The findings provide insights for local governments in managing finances to improve efficiency and effectiveness in public service delivery.
Kinerja Keuangan Pemerintah Daerah: Pendapatan, Belanja Rutin dan Akuntabilitas Budiharjo, Roy; Sagita, Ardio; Mareta, Sigit
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15173

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh pendapatan daerah, belanja rutin dan akuntabilitas terhadap kinerja keuangan pemerintah daerah Provinsi Jawa Tengah. Data sekunder dikumpulkan dan sebagai populasi adalah pemerintah daerah kabupaten dan kota yang berada di Provinsi Jawa Tengah. Pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling dengan kriteria sebagai berikut: 1) Pemerintah Daerah Kabupaten/Kota di Provinsi Jawa Tengah yang menyusun Laporan Keuangan Pemerintah Daerah dari tahun 2021-2023 dan diterbitkan di laman PPID (Pejabat Pengelola Informasi dan Dokumentasi) Pemerintah Daerah/Kota setempat; 2) Mempunyai informasi hasil evaluasi SAKIP Pemerintah Daerah Kabupaten/Kota di Provinsi Jawa Tengah tahun 2021-2023 Penelitian ini menggunakan analisis regresi linier berganda dimana uji parsial menggunakan uji statistik t dan sebelum uji ini dilakukan terlebih dahulu uji asumsi klasik. Hasil penelitian ini menunjukkan bahwa pendapatan daerah berpengaruh positif signifikan terhadap kinerja keuangan pemerintah daerah, sedangkan belanja rutin berpengaruh negatif signifikan terhadap kinerja keuangan pemerintah daerah dan akuntabilitas tidak berpengaruh terhadap kinerja keuangan pemerintah daerah.
PENINGKATAN KEBERLANGSUNGAN USAHA PMI MELALUI SOSIALISASI BISNIS DIGITAL DAN SISTEM KEUANGAN DI SANGGAR BINAAN SIKL Sagita, Ardio; Salim, Dwi Fitrizal; Koerniawan, Koenta Adji
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 3 No. 6 (2025): Desember
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v3i6.3189

Abstract

Pengabdian ini bertujuan untuk meningkatkan keberlangsungan usaha Pekerja Migran Indonesia (PMI) melalui sosialisasi bisnis digital dan sistem keuangan berbasis teknologi di Sanggar Binaan SIKL. Metode pengabdian yang digunakan adalah pendekatan deskriptif melalui pelatihan, workshop, simulasi, serta evaluasi pre-test dan post-test kepada 28 peserta PMI untuk mengukur pemahaman mereka terhadap konsep bisnis digital dan literasi keuangan. Hasil pengabdian menunjukkan adanya peningkatan signifikan dalam pemahaman peserta terkait strategi bisnis digital, pengelolaan keuangan, serta pemanfaatan aplikasi keuangan digital dalam mendukung aktivitas usaha. Peserta juga menunjukkan antusiasme tinggi dan minat untuk menerapkan keterampilan yang diperoleh dalam praktik nyata. Simpulan, pelatihan dan sosialisasi ini efektif dalam meningkatkan literasi bisnis digital dan keuangan, sehingga mampu mendorong PMI untuk aktif berpartisipasi dalam usaha berbasis digital secara mandiri dan berkelanjutan.  
Effects of Halal Awareness, Service Quality and Promotion on Visitor Decisions Through Destination Imagery as a Mediator Sunarmo, Sunarmo; Thurisaina, Mihda; Amri, Andi; Sagita, Ardio
Indonesian Journal of Halal Research Vol. 6 No. 1 (2024): February
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v6i1.19489

Abstract

Indonesia has a diversity of destinations and natural and cultural wealth; major assets that other countries might not have. Tourists' desire to travel is undoubtedly diverse. Hence, the Ministry of Tourism and Creative Economy of the Republic of Indonesia carried out promotions to increase the number of tourist visits by providing halal tourism locations that promoted the Muslim-friendly concept. This study determines the impact of halal awareness, service quality, and promotion on visitor decisions through destination imagery. The research method was descriptive quantitative, incorporating a purposive sampling technique to select participants who are visitors or people who have visited Kota Tua. The present study data were obtained by distributing questionnaires to 150 respondents who had visited Kota Tua tourist attractions in the past six months. The data analysis technique used was path analysis using SPSS software. The Cronbach's Alpha value for every variable was greater than 0.60, which implies the questions were trustworthy and it was possible to use each one. Based on the path analysis, halal awareness, service quality, and promotion impact on destination imagery has an R Square (R2) of 0.364 or 36.4%. The impact of halal awareness, service quality, and promotion on visitor decisions has an R2 of 0.548 or 54.8%. The findings indicated that halal awareness has a significant impact on destination imagery. Service quality promotion did not have a significant impact on destination imagery. Halal awareness and service quality did not significantly impact visitor decisions. Promotion and destination imagery had a significant impact on visitor decisions.
Co-Authors Amri, Andi Andi Amri Aqsha, Muhammad Rivaldi Dwi Fitrizal Salim Ferdhy Ramadan Heppy Millanyani Indira Rachmawati Koenta Adji Koerniawan Mareta, Sigit Nur Rislah Muzain Nurdila Ayu Apriyanti Nurvita Trianasari RAMADHI RAMADHI Roy Budiharjo Salsabila, Fathya Hasya Sunarmo Sunarmo, Sunarmo Swarmilah Hariani Thurisaina, Mihda