Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI
Faisal Chandra Ramadhan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Dampak E-Service Quality dan Electronic Word of Mouth (eWOM) terhadap Minat Beli Gojek Plus di Jakarta Faisal Chandra Ramadhan; Sagita, Ardio
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9068

Abstract

This study examines the individual and combined effects of e-service quality and electronic word-of-mouth on purchase intention for Gojek Plus subscriptions among 385 users in Jakarta. Using a quantitative causal design, data were collected through an online survey with purposive sampling and analyzed using multiple linear regression in SPSS. The findings show that e-service quality and electronic word-of-mouth each have a positive and significant effect on purchase intention, jointly explaining 46.7% of its variance. These results suggest that digital platforms should improve service efficiency, data privacy, and positive electronic word-of-mouth to strengthen subscription adoption. Keywords: E-service Quality; eWOM; Purchase Intention; Subscription Economy; Gojek Plus
Co-Authors Ardio Sagita