Sharia Economic and Management Business Journal (SEMBJ)
Vol. 7 No. 2 (2026): Sharia Economic and Management Business

The Impact of Service Quality and Sharia Governance on Cooperative Members’ Loyalty of Post Conversion as Mediated by Brand Image

Ridwan Nurdin (Universitas Syiah Kuala)
Muhammad Haris Riyaldi (Universitas Syiah Kuala)
Sakinatul Raadiyah Abdullah (UiTM Cawangan Kedah)
Khairil Umuri (Universitas Syiah Kuala)



Article Info

Publish Date
17 Jun 2026

Abstract

Background: The growth of sharia cooperatives in Aceh following the implementation of Qanun No. 11/2018 Aceh has intensified competition and highlighted the importance of maintaining member loyalty. Factors such as service quality, sharia governance, and institutional image are crucial in influencing satisfaction and sustaining cooperative member loyalty. Method: This study utilized primary data by distributing questionnaires to 113 respondents through cluster sampling, namely sharia cooperatives located in the West, East, and Central Aceh regions. We tested the seven proposed hypotheses using the Structural Equation Modeling (SEM) technique. Results: The findings of this study indicate that service quality and sharia governance have an effect on the institution's ideals. Likewise, service quality has an effect on member loyalty. However, sharia governance and brand image do not have an effect on member loyalty. The indirect effect also reveals that the brand image cannot influence service quality or sharia governance's effect on member loyalty. The study investigates the mediated effect of sharia governance and service quality on member loyalty. Conclusion: This empirical evidence demonstrates that sharia cooperatives need to improve the quality of their services in order to preserve member loyalty

Copyrights © 2026






Journal Info

Abbrev

sembj

Publisher

Subject

Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Other

Description

SEMB-J, sharia economic and management business journal is peer-reviewed journal published by Yayasan Darussalam Bengkulu. SEMB-J focus on the research of sharia economic and management business. The aim of this journal is to explore and develop economic management related to islamic and business. ...