Tourism in the Era of Industry 4.0: Harnessing Digital Storytelling and Social Media for Effective Promotion

Stanss. L. H. V. Joyce Lapian (Universitas Sam Ratulangi)
Silvya L. Mandey (Universitas Sam Ratulangi)
Willem J. F. A. Tumbuan (Universitas Sam Ratulangi)
Imelda W. J. Ogi (Universitas Sam Ratulangi)
Darmawati Syam (Pemerintah Daerah Kabupaten Sorong)
Yaulie Rindengan (Universitas Sam Ratulangi)
Yance Ambaho (Pemerintah Daerah Kabupaten Sorong)
Roberthair Suripatty (Universitas Victory Sorong)
Winarsih Winarsih (Pemerintah Daerah Kabupaten Sorong)
Meiland Makalisang (Pemerintah Daerah Kabupaten Sorong)
Naomi Ormak (Pemerintah Daerah Kabupaten Sorong)

Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Vol. 6 No. 1 (2025): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis

Digital technology has transformed tourism promotion, especially through digital marketing and storytelling. The COVID-19 pandemic accelerated the use of social media and e-commerce, with storytelling helping build emotional connections and improve destination images. In Indonesia, the Ministry of Tourism uses platforms like TikTok and Instagram for this purpose. Research in West Papua Barat Daya shows that short videos, photos, and blogs effectively raise awareness and attract tourists. Despite challenges like limited infrastructure and skills, digital storytelling remains a powerful and sustainable tool for tourism promotion.