Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Stanss. L. H. V. Joyce Lapian
Universitas Sam Ratulangi

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Tourism in the Era of Industry 4.0: Harnessing Digital Storytelling and Social Media for Effective Promotion Stanss. L. H. V. Joyce Lapian; Silvya L. Mandey; Willem J. F. A. Tumbuan; Imelda W. J. Ogi; Darmawati Syam; Yaulie Rindengan; Yance Ambaho; Roberthair Suripatty; Winarsih Winarsih; Meiland Makalisang; Naomi Ormak
Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Vol. 6 No. 1 (2025): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital technology has transformed tourism promotion, especially through digital marketing and storytelling. The COVID-19 pandemic accelerated the use of social media and e-commerce, with storytelling helping build emotional connections and improve destination images. In Indonesia, the Ministry of Tourism uses platforms like TikTok and Instagram for this purpose. Research in West Papua Barat Daya shows that short videos, photos, and blogs effectively raise awareness and attract tourists. Despite challenges like limited infrastructure and skills, digital storytelling remains a powerful and sustainable tool for tourism promotion.
Digital Transformation of MSMEs: Navigating Opportunities and Challenges in the Industry 4.0 Era Stanss. L. H. V. Joyce Lapian; Silvya L. Mandey; Willem J. F. A. Tumbuan; Imelda W. J. Ogi; Roberthair Suripatty; Winarsih Winarsih; Meiland Makalisang; Naomi Ormak
Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Vol. 6 No. 2 (2025): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the opportunities and challenges MSMEs face in adopting digital technologies during the Fourth Industrial Revolution. While digital platforms offer benefits like improved efficiency, broader market access, and innovation, MSMEs encounter challenges such as poor infrastructure, limited digital skills, financial limitations, and cybersecurity concerns. The study suggests solutions including ongoing digital training, infrastructure improvements, better financing access, and enhanced cybersecurity awareness to help MSMEs navigate digital transformation, boost competitiveness, and ensure sustainability in the digital economy.
Co-Authors Darmawati Syam Imelda W. J. Ogi Meiland Makalisang Meiland Makalisang Naomi Ormak Naomi Ormak Roberthair Suripatty Silvya L. Mandey Willem J. F. A. Tumbuan Winarsih Winarsih Winarsih Winarsih Yance Ambaho Yaulie Rindengan