<![CDATA[Waetuo Sub-district, Bone Regency, South Sulawesi, possesses significant blood cockle (Anadara granosa) resources, yet their economic potential remains underutilized because most catches are marketed as raw products with minimal added value. This community service program aimed to analyze the production status of blood cockle processed products while improving product quality through culinary diversification, vacuum packaging technology, digital branding, and shell waste utilization. A participatory action research approach was implemented over eight weeks involving housewives, Karang Taruna youth, and local micro-enterprises through observation, training, mentoring, and evaluation. The findings indicate increased community capacity in producing ready-to-eat blood cockle products, applying hygienic vacuum-sealed packaging, developing product branding through social media, and converting shell waste into marketable handicrafts. These integrated interventions enhanced product quality, strengthened value-added production, promoted circular economy practices, and reduced dependence on middlemen, providing a sustainable model for empowering coastal communities through innovation and local resource optimization.]]>
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