Ekuitas Jurnal Pnedidikan Ekonomi
Vol. 13 No. 1 (2025)

Analisis Perkembangan Usaha Jasa Penjahit di Kecamatan Buleleng

Ni Luh Eva Siwantari (Universitas Pendidikan Ganesha)
I Nyoman Sujana (Universitas Pendidikan Ganesha)



Article Info

Publish Date
12 Aug 2025

Abstract

This study aims to analyze the development of tailor businesses in Buleleng District and to identify the obstacles faced. The research method used is descriptive qualitative with triangulation techniques through interviews, observation, and documentation involving ten purposively selected tailor business owners. The results indicate that tailor businesses have experienced positive development, as reflected in the increasing number of customers, additional production equipment, and efforts to maintain product quality. Entrepreneurial characteristics such as motivation, creativity, perseverance, and good service are the main factors supporting business growth, although marketing strategies remain conventional. The obstacles encountered include limited capital, minimal financial record-keeping, and low utilization of social media for promotion. The conclusion of this study highlights the need for strengthening managerial capacity, utilizing digital technology, and increasing access to capital in order to support the growth of tailor businesses in Buleleng District.

Copyrights © 2025






Journal Info

Abbrev

EKU

Publisher

Subject

Economics, Econometrics & Finance Education

Description

Ekuitas: Jurnal Pendidikan Ekonomi published by Universitas Pendidikan Ganesha in collaboration with Asosiasi Profesi Pendidik Ekonomi Indonesia. A blind peer-reviewed and open access journal published twice a year (June and December). Ekuitas: Jurnal Pendidikan Ekonomi offers original articles on ...