Journal of Innovative and Creativity
Vol. 6 No. 2 (2026)

Analisis Ability To Pay and Willingness To Pay Trans Jateng (Koridor Penggaron-Godong)

Muhammad Zubet (Universitas Muhammadiyah Semarang)
Retno Sri Waryani (Universitas Muhammadiyah Semarang)
Anton Sugiyarno (Universitas Muhammadiyah Semarang)

Article Info

Publish Date
18 Aug 2026

Abstract

Penelitian ini mengkaji kemampuan membayar (Ability To Pay/ATP), kesediaan membayar (Willingness To Pay/WTP), dan karakteristik pengguna BRT Trans Jateng koridor Penggaron-Godong. Hasil analisis menunjukkan bahwa ATP pengguna kategori umum didapatkan Rp 23.674,24 jauh melampaui tarif yang berlaku, yaitu Rp 5.000,00. Sebaliknya, nilai WTP lebih rendah, yakni Rp Rp 4.441,76 (umum), mengindikasikan adanya kesenjangan antara kemampuan dan kesediaan membayar yang dipengaruhi oleh persepsi terhadap kualitas layanan. Keywords: BRT, Trans Jateng, kemauan membayar, kemampuan membayar

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Journal Info
Journal of Innovative and Creativity
Website

Abbrev

joecy

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Journal of Innovative and Creatifity (JOECY) publishes research articles in the field of education which report empirical research on topics that are significant across educational contexts, in terms of design and findings. The topic could be in curriculum, teaching learning, evaluation, quality ...