Penerapan Strategi Promosi Digital untuk Meningkatkan Optimalisasi Layanan Penyewaan Peralatan Kamping melalui Sistem Informasi Berbasis Web pada Merapeak Outdoor

Indriani Indriani (Universitas Widyatama)
Esa Fauzi (Universitas Widyatama)
Adi Purnama (Universitas Widyatama)
Bagus Alit Prasetyo (Universitas Widyatama)
Atep Aulia Rahman (Universitas Widyatama)
Fatriani Porsiana (Universitas Widyatama)
Nadhira Azmi Hasna (Universitas Widyatama)
Bernadetta Dhealova Shelvonia (Universitas Widyatama)
Dafi Christian (Universitas Widyatama)
Muhammad Rofi Syahidulhaq (Universitas Widyatama)
Kayla Zahra Wirya Dijaya (Universitas Widyatama)

AJAD : Jurnal Pengabdian kepada Masyarakat
Vol. 6 No. 2 (2026): AUGUST 2026

Merapeak Outdoor is a micro, small, and medium enterprise (MSME) engaged in the rental of camping equipment and other outdoor activities. The business faces several operational challenges, including manual rental management, poor inventory control, limited product information, and restricted marketing reach. To address these issues, a web-based information system was developed to optimize rental services and support day-to-day business operations. The system was built using the Model-View-Controller (MVC) framework supported by a REST API for data communication between the front-end and back-end. Functional testing was conducted through black-box testing, and system validation was carried out in collaboration with the business partner to verify that all features meet the agreed requirements. The resulting web application simplifies the rental transaction process and contributes to improved operational productivity at Merapeak Outdoor.