<![CDATA[Background: Few learning media integrate multicultural values rooted in local culture through observational learning for elementary school students. This gap is addressed by developing a multicultural educational comic grounded in Bandura's social learning theory within the Javanese-Sundanese (Jasun) community, positioning characters and storylines as models of tolerant behavior. Beyond the national setting, this concern mirrors a wider global agenda for tolerance and inclusive education. Objective: The study develops a Javanese-Sundanese based multicultural educational comic and formulates learning design principles that effectively build tolerance attitudes among elementary school students. Methods: A research and development (R&D) design following Reeves' model, grounded in Design-Based Research, guided problem analysis, solution development, iterative testing, and reflection. Participants were 60 elementary school students (30 experimental, 30 control) and their teachers in Brebes Regency. Data were gathered through observation, interviews, questionnaires, and a validated pretest-posttest instrument, then analyzed using combined qualitative and quantitative methods. Results: The comic achieved a high feasibility rating and significantly increased tolerance attitudes, with the experimental group's posttest mean (34.80) exceeding the control group's (30.73), t-test p = 0.000. The study also yields design principles for multicultural comics grounded in observational learning, emphasizing character modeling, cultural representation, and contextual narrative. Conclusion: The findings offer conceptual, methodological, and practical contributions for developing culturally grounded multicultural education media in elementary schools.]]>
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