<![CDATA[This study seeks to examine the influence of social media on self-identity construction among junior high school students in the digital age. Social media has emerged as a crucial element of adolescent life, serving both as a communication tool and a platform for self-expression and personal image construction. This research employs a qualitative methodology with a phenomenological approach to comprehend students' subjective experiences with social media. Data were collected via comprehensive interviews, observations, and recording of junior high school pupils who regularly utilise social media platforms including Instagram, TikTok, and WhatsApp. The research findings demonstrate that social media substantially impacts students' self-identity development by facilitating the pursuit of social validation, the emulation of digital trends, and the creation of a virtual self-concept. Besides facilitating creativity and self-actualization, social media also engenders social pressure, fosters comparison with others, and alters students' social behaviour. This study underscores the significance of digital literacy and support from both family and educational institutions to enable students to utilise social media judiciously and cultivate a good self-identity.]]>
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