<![CDATA[This study examines which academic, motivational, family-related, and socioeconomic factors are associated with career goal setting among undergraduate business students in Mongolia, where institution-level quantitative evidence remains limited. Using a quantitative cross-sectional survey design, data were collected through a 27-item online questionnaire from 519 students at the National University of Mongolia. The instrument measured Academic Satisfaction, Family Influence, Career Goal Setting, Goal Commitment, Problem Solving, and Career Expectation. Data were analyzed using reliability assessment, exploratory factor analysis, Pearson correlation, hypothesis testing at α = .01, and multiple linear regression. The regression model was statistically significant, F(5, 513) = 102.912, p < .001, and explained 50.1% of the variance in Career Goal Setting, R² = .501, adjusted R² = .496. Academic Satisfaction showed the strongest positive coefficient, .561, p < .001, followed by Goal Commitment, .263, p < .001. Family Influence was positively associated with Career Goal Setting at the bivariate level, r = .206, p < .001, but was not significant in the multivariate model. Parental education and household income were not supported at α = .01. The findings are limited by the single-institution, cross-sectional, self-report design and by the low internal consistency of Problem Solving and Career Expectation. The study contributes context-specific, SCCT-informed evidence by distinguishing simple associations from predictors that retain unique explanatory value in Mongolian higher education]]>
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