<![CDATA[The increasingly dynamic and competitive global labor market requires young generations not only to seek jobs but also to create them through entrepreneurship. Generation Z (Gen Z), born between the late 1990s and early 2010s, is recognized for its digital literacy, creativity, and adaptability; however, many still lack strong entrepreneurial intentions. This study investigates the factors influencing Gen Z’s intention to become entrepreneurs using the Theory of Planned Behavior (TPB). Employing a quantitative approach, 140 respondents were selected using the indicator-based sampling method of Hair et al., and data were analyzed through Structural Equation Modeling (SEM) using WarpPLS. The results reveal that attitude toward behavior does not significantly affect entrepreneurial intention (β = 0.06, p > 0.05), while subjective norms (β = 0.22, p < 0.01) and perceived behavioral control (β = 0.63, p < 0.01) show significant positive effects. Furthermore, intention significantly influences entrepreneurial behavior (β = 0.52, p < 0.01). These findings highlight the critical roles of social influence and self-efficacy in shaping Gen Z’s entrepreneurial aspirations. The study contributes valuable insights for educators, policymakers, and industry practitioners to design more targeted entrepreneurship programs that align with the psychological and motivational characteristics of young generations in achieving Sustainable Development Goals.]]>
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