Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Vol. 10 No. 2 (2026): [Issue in Progress]

Emotional and Spiritual Determinants of Tourist Attachment in Halal Destinations: Evidence from Netnographic Investigation of Online Reviews

Indira Rahma Annisa (Universitas Muhammadiyah Surakarta)
Azhar Alam (Universitas Muhammadiyah Surakarta)
Arina Saputri (Universitas Muhammadiyah Surakarta)
Raisa Aribatul Hamidah (Universitas Islam Batik Surakarta)



Article Info

Publish Date
19 Aug 2026

Abstract

This study advances extant literature through the application of a qualitative netnography methodology, utilising Google Reviews as a data source to investigate the manner in which dimensions of tourist attachment to halal destinations influence revisit intention. A corpus of 766 reviews was collected from Indonesia's ten foremost halal tourism destinations, from which 165 reviews meeting relevance criteria were subjected to thematic coding and analysis. The findings demonstrate that tourist attachment to halal destinations is constituted through several salient dimensions, namely tranquility and serenity, sentiments of comfort and belonging, cognitive and educational stimulation, and appreciation of sharia-compliant facility provision. These dimensions of attachment are found to precipitate revisit intention via expressions of longing, affirmative recommendation behaviour, and destination admiration. From a managerial perspective, the results underscore the necessity of augmenting worship facilities and halal infrastructure, cultivating an ambience conducive to visitor tranquillity and comfort, and formulating destination marketing strategies that foreground the emotional and spiritual dimensions of the tourism experience.

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Journal Info

Abbrev

jk

Publisher

Subject

Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan (ISSN 2477-3808; e-ISSN 2721-4753) is a peer-reviewed journal which is published by Politeknik Pariwisata NHI Bandung (PPNHIB) Jurnal Kepariwisataan aims at initiating and stimulating advances in hospitality and tourism research. ...