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All Journal Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Raisa Aribatul Hamidah
Universitas Islam Batik Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Keputusan Penggunaan Jasa GrabFood Ditinjau dari Harga, Promosi, dan Citra Merek Eva Arnindiya Nurkharisma; Burhanudin Ahmad Yani; Raisa Aribatul Hamidah
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 4 No 5 (2022): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.467 KB) | DOI: 10.47467/alkharaj.v4i5.927

Abstract

Riset ini mempunyai tujuan guna mengetahui pengaruh harga, promosi, dan citra merek terhadap keputusan penggunaan jasa GrabFood di Kota Surakarta. Jenis riset ialah deskriptif dengan menggunakan metode kuantitatif. Sampel pada riset sejumlah 100 responden pelanggan GrabFood di Kota Surakarta, yang berusia minimal 17 tahun serta pernah melakukan pembelian minimal tiga kali menggunakan aplikasi GrabFood. Teknik pengambilan sampel pada riset ialah Non-Probability Sampling melalui Purposive Sampling. Metode pengumpulan data dalam riset memakai kuesioner yang diukur memakai skala Linkert. Pengujian instrumen pada riset memakai uji validitas serta reliabilitas dengan metode analisis data memakai persamaan regresi linear berganda, uji hipotesis (uji-F serta uji-t) juga koefisien determinasi (R2). Hasil riset memperlihatkan secara bersamaan harga, promosi, dan citra merek memengaruhi positif dan bermakna bagi keputusan penggunaan jasa GrabFood di Kota Surakarta, dan secara parsial harga dan citra merek secara positif signifikan memengaruhi keputusan penggunaan jasa GrabFood di Kota Surakarta, sedang promosi tidak berpengaruh signifikan.
Penyuluhan Advokasi Hak Asasi Etnis Uyghur di Xinjiang dan Negara Suaka Raisa Aribatul Hamidah; Azhar Alam; Muhamad Taufik Hidayat; Muhammad Anas; Suranto Suranto; Rizka Rizka
Adi Widya : Jurnal Pengabdian Masyarakat Vol 5 No 2 (2021): ADI WIDYA Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v5i2.5774

Abstract

Sebagai negara maju, China masih tidak terlepas dari masalah konflik internal. Salah satunya yaitu konfllik di Uyghur. Uyghur merupakan kelompok etnis minoritas yang sebagian besar beragama Islam, dan terutama berbasis diwilayah Xinjiang, di barat laut China. Berdasarkan sejarahnya, konflik ini dipicu ketimpangan ekonomi, ketidakpuasan, ketidakadilan, dan kekerasan yang secara simultan bergulir di Xinjiang. Dimana Etnis Uyghur muslim mengalami perseteruan dengan pemerintah otoritas China. Universitas Muhammadiyah Surakarta melihat perlunya advokasi hak-hak etnis Uyghur di Xinjiang dan negara-negara suaka. Advokasi dan edukasi ini bertujuan untuk menambah kesadaran masyarakat khususnya masyarakat Indonesia untuk melakukan aksi nyata dalam membela etnis Uyghur. Kegiatan ini diikuti oleh 117 peserta dari berbagai kalangan usia dari Indonesia dan India. Peserta memiliki antusiasme yang tinggi ditunjukkan dengan adanya dialog atau interaksi berupa pertanyaan yang disampaikan oleh peserta. Kegiatan ini menyimpulkan pentingnya peran semua pihak yang peduli terhadap hak asasi manusia untuk berperan aktif dan mendukung terwujudnya keadilan bagi etnis Uyghur.
KEPUTUSAN PEMBELIAN VIRTUAL GOODS DITINJAU DARI KELOMPOK ACUAN, GAYA HIDUP DAN EVENT MARKETING (Studi pada players Mobile Legends: Bang Bang di Universitas Islam Batik Surakarta) Yogi Ageng Wiratri; Ida Aryati; Sarsono Sarsono; Raisa Aribatul Hamidah
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.1888

Abstract

The purpose of this. study was to analyze the simultaneous and partial influence of the reference group, lifestyle and event marketing on the decision to purchase virtual goods on Mobile Legends: Bang Bang players at the Islamic Batik University Surakarta. This type of research is descriptive quantitative. The populationt is all consumers who purchase virtual goods at the Islamic Batik University Surakarta with an unknown amount. The sampling technique in this study was purposive proportional sampling. The sample is 100 studentstfrom the Islamic Batik University Surakarta. Data obtained from questionnaire. The data analysis technique used is multiple linear regression analysis. F test prove that the reference group, lifestyle and marketing events simultaneously influence the decision to purchase virtual goods on Mobile Legends: Bang Bang players at the Islamic Batik University Surakarta, where Fcount is 37,527 > Ftable is 2,70 with a significance value of 0,000 < 0,05. t test show that the reference group, lifestyle and event marketing have a positive and significant effect on the decision to purchase virtual goods on players of Mobile Legends: Bang Bang at the Islamic Batik University Surakarta. Keywords : Reference Group; Lifestyle; Event Marketing and Purchase Decision
Analisis Strategi Optimalisasi Penghimpunan Dana Zakat, Infak, dan Sedekah pada Lembaga Amil Zakat Solopeduli 2022 Fitriyah Fitriyah; Supawi Pawenang; Raisa Aribatul Hamidah
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 5 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.215 KB) | DOI: 10.47467/alkharaj.v5i5.3342

Abstract

The realization of zakat collection in Indonesia has experienced quite a large gap compared to the existing zakat potential. This happens because the zakat institution is less than optimal in implementing the strategy of collecting zakat, infaq, and sadaqa. This certainly creates a challenge for zakat institutions or organizations in maximizing their performance to take part in helping the government in efforts to minimize poverty in Indonesia. LAZ Solopeduli as a provincial-level LAZ with the best ZIS collection growth at the 2019 BAZNAS Award, of course, has a strategy and targets for collecting ZIS as an effort to maximize the potential of existing zakat. The purpose of this study was to find out the optimization strategies and constraints involved in compiling ZIS LAZ Solopeduli 2022. A descriptive-qualitative approach with a type of field research was used. Researchers used various data collection techniques including interviews with seven LAZ Solopeduli employees, observation, and documentation. The analysis was carried out in three stages, namely data reduction, data presentation and conclusion drawing, and verification. The data's credibility was tested using triangulation of data collection techniques. The results showed that the strategy for optimizing ZIS collection was carried out in three stages of strategy formulation, implementation, and evaluation. The formulation is prepared by setting annual targets, determining sources of funds, plotting targets, and formulating strategies. The collection is carried out using two direct and indirect fundraising methods. The strategies used are dialogue fundraising, corporate fundraising, multichannel fundraising, also donor retention and development. The constraints experienced stem from internal problems (limitations of human resources and lack of action) and external problems (government regulations and social issues). Keywords: Strategy Optimization, Fundraising, ZIS
LOYALITAS PELANGGAN EMINA COSMETICS DITINJAU DARI BRAND TRUST, BRAND IMAGE, DAN KUALITAS PRODUK (STUDI PADA EMINA GIRL GANG AMBASSADOR) Peni Febrianita Meliana; Sarsono Sarsono; Raisa Aribatul Hamidah
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14760

Abstract

This research seeks to assess (1) how Brand Trust effects customer loyalty of Emina Cosmetics products to the Emina Girl Gang Ambassador, (2) how Brand Image influences customer loyalty of Emina Cosmetics products to the Emina Girl Gang Ambassador, (3) how Product Quality influences customer loyalty Emina Cosmetics products to the Emina Girl Gang Ambassador. A quantitative descriptive design was used for this research. The population was taken from Emina Girl Gang Ambassador batch 6, with a Sampel size of 75 respondents. A questionnaire is used in this study, with statistical methods for data analysis such as Coefficient of Determination, multiple linearoregression, t test, and F test. The results indicate that Brand Trust exerts a positive and significant impact on customer Loyalty to Emina Girl Gang Ambassador. Product quality has a positive and significant effect on customer loyalty to Emina Girl Gang Ambassador. Keywords : CustomerQLoyalty, Brand Trust, Brand Image, Product Quality.
Co-Authors Aditya Nurrahman Arum Anggraeni Azhar Alam Burhanudin Ahmad Yani Devi Wijayanti Eva Arnindiya Nurkharisma Fitriyah Fitriyah Ida Aryati Muhamad Taufik Hidayat Muhammad Anas Peni Febrianita Meliana Renaldi Sahrul Nizam Rizka Sarsono Sarsono Supawi Pawenang Suranto Suranto Yogi Ageng Wiratri