<![CDATA[This study aims to analyze the phenomenon of entertainment and educational content consumption preferences from the perspective of Søren Kierkegaards stages of human existence, namely the aesthetic, ethical, and religious stages. The phenomenon of digital content consumption today indicates a strong tendency, especially among younger generations, to prefer entertainment content over educational content. Entertainment content is perceived as lighter, instant, and capable of providing temporary pleasure, while educational content requires reflection, concentration, and deeper cognitive engagement. This research employs a qualitative method with a library research approach focusing on the analysis of Kierkegaards existential thought and its relevance to contemporary digital media consumption. Data were collected through the study of Kierkegaards works, scientific journals, existentialist philosophy books, and empirical social media phenomena in society. The findings reveal that the dominance of entertainment content consumption reflects the tendency of modern humans to remain within the aesthetic stage, characterized by an orientation toward pleasure and spontaneity without deep reflection. In contrast, the consumption of educational content demonstrates a transition toward the ethical stage, where individuals begin to consider values, responsibility, and meaning in their life choices. At the religious stage, the consumption of spiritual content reflects humanitys search for deeper and more authentic transcendental meaning. Therefore, this study confirms that patterns of digital content consumption can be interpreted as representations of the existential journey of modern humans.]]>
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