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Risaldo Fallo, Yohanes
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PENYEBARAN HOAKS DALAM BISNIS DIGITAL: SEBUAH ANALISIS PADA KONTEN KREATOR MEDIA SOSIAL Harjon, Losianus; Nuka, Ewaldus; Banis, Reginaldus; Yosef Adrianus Lado Hurint; Risaldo Fallo, Yohanes
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.42409

Abstract

This study aims to analyze the dissemination of hoaxes in digital business by focusing on the role of social media content creators as key actors in online product promotion. The rapid growth of internet penetration in Indonesia has been accompanied by an increase in digital fraud and misleading content, partly driven by non-transparent promotional practices and exaggerated claims. Using a descriptive qualitative approach and secondary data from official government reports, online media, academic journals, and relevant regulations, this research applies the agenda-setting theory proposed by Maxwell E. McCombs and Donald L. Shaw as its analytical framework. The findings reveal that content creators hold a strategic position in shaping media agendas, influencing public agendas, and triggering policy agendas. The lack of promotional transparency, weak certification regulations, low digital literacy, and platform algorithm incentives contribute to the spread of misleading information. Therefore, strengthening transparency regulations, implementing certification mechanisms for creators in high-risk sectors, enhancing digital literacy, and optimizing platform supervision are essential to building a more ethical, safe, and accountable digital business ecosystem.
MANUSIA ESTETIS DI TENGAH BUDAYA KONTEN: PEMBACAAN SØREN KIERKEGAARD ATAS EKSISTENSI DIGITAL Harjon, Losianus; Batista Bureni, Stevano Ravaldy; Ola Koten, Philipus; Acasio Soares, Joao Anjeray; Risaldo Fallo, Yohanes; Yansen Kobo, Arnoldus; Oktofianus Nailiu, Simon
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.49069

Abstract

This study aims to analyze the phenomenon of entertainment and educational content consumption preferences from the perspective of Søren Kierkegaards stages of human existence, namely the aesthetic, ethical, and religious stages. The phenomenon of digital content consumption today indicates a strong tendency, especially among younger generations, to prefer entertainment content over educational content. Entertainment content is perceived as lighter, instant, and capable of providing temporary pleasure, while educational content requires reflection, concentration, and deeper cognitive engagement. This research employs a qualitative method with a library research approach focusing on the analysis of Kierkegaards existential thought and its relevance to contemporary digital media consumption. Data were collected through the study of Kierkegaards works, scientific journals, existentialist philosophy books, and empirical social media phenomena in society. The findings reveal that the dominance of entertainment content consumption reflects the tendency of modern humans to remain within the aesthetic stage, characterized by an orientation toward pleasure and spontaneity without deep reflection. In contrast, the consumption of educational content demonstrates a transition toward the ethical stage, where individuals begin to consider values, responsibility, and meaning in their life choices. At the religious stage, the consumption of spiritual content reflects humanitys search for deeper and more authentic transcendental meaning. Therefore, this study confirms that patterns of digital content consumption can be interpreted as representations of the existential journey of modern humans.
Co-Authors Acasio Soares, Joao Anjeray Banis, Reginaldus Batista Bureni, Stevano Ravaldy Harjon, Losianus Nuka, Ewaldus Oktofianus Nailiu, Simon Ola Koten, Philipus Yansen Kobo, Arnoldus Yosef Adrianus Lado Hurint