This study aims to analyze the implementation of the reading literacy habituation program at SDN 15 Mataram, including the forms of literacy activities, supporting and inhibiting factors, as well as the school’s efforts to improve students’ reading habits. This study employed a qualitative approach with a descriptive research design. The research subjects consisted of the principal, teachers, and students involved in the reading literacy program. Data were collected through observation, interviews, and documentation. The data were analyzed using the Miles and Huberman model through data reduction, data presentation, and conclusion drawing. The results showed that the reading literacy program was implemented through activities such as reading before lessons, independent reading, reading journals, and library visits. The supporting factors included teacher involvement, school facilities, a supportive learning environment, and students’ reading interest, while the inhibiting factors included limited facilities, low reading interest among some students, and inconsistent program implementation. The school and teachers made various efforts to improve students’ reading habits through mentoring, the use of interesting learning strategies, and the development of literacy facilities.
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