<![CDATA[This study aims to describe the persuasive language styles employed in the YouTube sermons of Sheikh Sa’ad Al-Shathri, Sheikh Dr. Malik Hussein Sha’ban, and Sheikh Uthman Al-Khamis, and to analyze the relationship between stylistic and rhetorical (balaghah) elements in enhancing the effectiveness of Arabic digital preaching. The study focuses on identifying forms of persuasive language, stylistic features that contribute to linguistic beauty and appeal, and rheto rical devices that strengthen preaching messages for audiences in the social media era. This research adopts a qualitative approach using a descriptive-analytical method. Primary data were obtained from the sermon videos of the three scholars available on YouTube, while secondary data were collected from books, scholarly journals, and relevant previous studies. Data were gathered through observation, note-taking, and documentation techniques. The analysis was conducted interactively through data reduction, classification, interpretation, and conclusion drawing, employing the perspectives of stylistics and balaghah. The findings reveal that persuasive language in Arabic digital preaching is constructed through a harmonious integration of stylistic and rhetorical elements. Sheikh Sa’ad Al-Shathri tends to employ a reflective and spiritual style, Sheikh Dr. Malik Hussein Sha’ban adopts an emotional and inspirational approach, while Sheikh Uthman Al-Khamis emphasizes argumentative and dialogical strategies. The identified stylistic elements include religious diction, repetition, and rhetorical questions, whereas the rhetorical devices consist of tasybih, isti‘arah, majaz and kinayah. These elements enhance message attractiveness, strengthen audience comprehension, and generate emotional, spiritual, and intellectual influence, thereby supporting the effectiveness of digital preaching through YouTube.]]>
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