<![CDATA[This study aims to analyze the effect of digital marketing strategies through Instagram on sales improvement at BolaBaru Toys in Sidenreng Rappang Regency. The method used is a quantitative approach with purposive sampling technique. The research sample consisted of 72 respondents who were customers of BolaBaru Toys and Instagram users who had seen or interacted with the store's promotional content. Data were collected through Likert scale questionnaires, observations, and documentation. Data analysis used simple linear regression with SPSS. The validity test results showed all items valid (r count > r table = 0.225), and the reliability test yielded a Cronbach's Alpha value of 0.845 in the reliable category. The results show that digital marketing strategies through Instagram, measured by content quality, posting consistency, follower engagement, and brand identity, have a positive and significant effect on sales improvement at BolaBaru Toys. These findings imply that optimizing digital marketing strategies through Instagram can be an effective solution for MSMEs in increasing sales volume and expanding market reach.]]>
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