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All Journal Jurnal Paradigma Ekonomika Daya Saing : Jurnal Ilmu Manajemen Jurnal Maneksi (Management Ekonomi Dan Akuntansi) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Ilmiah Administrasi Journal of Innovation Research and Knowledge
Rahman Yakub
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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EVALUASI KEBIJAKAN PENGELOLAAN DANA DESA DI DESA PATTONDONSALU KECAMATAN MAIWA KABUPATEN ENREKANG TAHUN 2018 Karmila Karmila; Muhammad Arisal Asad; Rahman Yakub
JIA: Jurnal Ilmiah Administrasi Vol 10 No 2 (2022): Edisi Agustus
Publisher : FISIP Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/jia.v10i2.699

Abstract

This study aims to determine the evaluation of village fund management policies in Pattondonsalu Village, Maiwa District, Enrekang Regency in 2018. The population of this study is a large population with a population of 200 people. Samples were taken as many as 60 people. Data was obtained by distributing questionnaires or questionnaires. The data obtained from the questionnaire was then processed by descriptive statistical analysis with the SPSS.20 computer program. The results of this study are based on evaluation criteria and are categorized based on the categorization of Putra Eko Widjoko, evaluation of village fund management policies in Pattondon Salu Village, Maiwa District, Enrekang Regency in 2018 for the effectiveness criteria are in the very good category, the efficiency criteria are in the good category, the adequacy criteria are in the very good category. Good, the alignment criteria are in the very good category, the responsiveness criteria are in the very good category, and the accuracy criteria are in the very good category.With this research, it is hoped that it can be taken into consideration or reference for similar research, and it is also hoped that it can be developed further to expand and add new knowledge so that the results of further research will be better.
IMPLEMENTASI DIGITAL MARKETING MELALUI MEDIA SOSIAL TERHADAP MINAT BELI KONSUMEN DI U MART KABUPATEN SIDENRENG RAPPANG Muhammad Ikram; Pratiwi Ramlan; Rahman Yakub; Haslindah
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Social media has become one of the main tools in an effective modern marketing strategy, especially for local businesses like U Mart. This study aims to analyze the implementation of digital marketing through social media at U Mart in Sidenreng Rappang Regency and its influence on consumer buying interest. Through a quantitative approach, this study explores how digital marketing strategies are designed, implemented, and received by consumers, as well as identifying the factors that influence their success. Data collection techniques were carried out through observation, questionnaires, and documentation/literature studies. The data analysis technique used is descriptive quantitative analysis with the help of the SPSS 21 program. The results of the study show that the implementation of digital marketing through Facebook at U Mart is in the high category, with an average respondent response of 83.3%. Meanwhile, consumer buying interest is also high with an average of 84.3%. The regression test shows a significance value of 0.000 (< 0.05), which means there is a positive and significant influence between digital marketing strategies through social media and consumer buying interest at U Mart.
Strategi Strategi Pemasaran Jiandy Wedding Organizer Dalam meningkatkan Kualitas Layanan Jasa di Desa Leppangeng Kecamatan Patampanua Kabupaten Pinrang bila, nabilah_bila; Adam Latif; Rahman Yakub; Haslindah
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This research is motivated by the significance of marketing strategies in enhancing service quality, particularly in service-based businesses such as Jiandy Wedding Organizer in Leppangeng Village. The purpose of this study is to identify the marketing strategies implemented by Jiandy Wedding Organizer to improve customer service quality. A descriptive qualitative method was employed, with data collected through observation, interviews, and documentation. The data were analyzed using the Nvivo 12 application to systematically group themes and organize categories based on the interview results. The findings reveal that Jiandy Wedding Organizer effectively applies the 4P marketing mix (product, price, place, promotion), including offering a variety of wedding packages, competitive pricing, promotion through social media, and fast, friendly service. In conclusion, the implemented marketing strategies have successfully increased customer satisfaction and strengthened the business image amid competition from similar service providers.
Manajemen Rantai Pasok Pupuk Subsidi Solusi Untuk Mengatasi Tantangan Kelangkaan Di Sektor Pertanian Padi Di Kecamatan Maritengngae Kabupaten Sidenreng Rappang Rahmadhana M Nasir; Muh Tamrin; Rahman Yakub; Sofyan B
Jurnal Paradigma Ekonomika Vol. 20 No. 2 (2025): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v20i2.47336

Abstract

The scarcity of subsidized fertilizer remains a significant challenge in the rice farming sector in Indonesia, including in Maritengngae District, Sidenreng Rappang Regency. This study aims to analyze the distribution conditions of subsidized fertilizer, identify obstacles in supply chain management, and formulate effective strategies to ensure its sustainable availability. A descriptive qualitative method was employed, with data collected through in-depth interviews, field observations, and documentation. Informants consisted of farmers, fertilizer distributors, agricultural extension officers, and officials from the Department of Agriculture. The collected data were analyzed thematically and supported by NVivo 12 Pro software to identify the frequency of emerging themes and the relationships between key factors contributing to fertilizer shortages. The findings reveal that although the local availability of fertilizer has relatively improved, major issues such as delayed deliveries, weak coordination between farmer groups and distributors, and climate-related challenges continue to affect the effectiveness of distribution. Recommended strategies include strengthening stakeholder collaboration, optimizing digital information systems, and adjusting distribution policies to be more responsive to local needs.
STRATEGI PEMASARAN MAKANAN OLAHAN PISANG SALE MELALUI MEDIA SOSIAL FACEBOOK (STUDI KASUS PADA USAHA TIRAM JAYA KABUPATEN ENREKANG) Ummi Syafaat; Muh. Tamrin; Rahman Yakub; Andi Riska Andreani Syafaruddin
Journal of Innovation Research and Knowledge Vol. 5 No. 6 (2025): Nopember 2025
Publisher : Bajang Institute

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Abstract

The development of digital technology has driven a major transformation in marketing strategies, especially for micro, small, and medium enterprises (MSMEs) that utilize social media as a promotional tool. Facebook has become one of the most potential platforms due to its large number of users in Indonesia and its ability to reach consumers widely and interactively. This study aims to analyze the marketing strategies of processed Pisang Sale products implemented by Tiram Jaya Enterprise in Enrekang Regency through Facebook and to identify the challenges faced in improving the effectiveness of digital promotion. This research employed a quantitative descriptive approach with a population of 1,050 active followers of the Tiram Jaya Facebook account, and the sample was determined using the Slovin formula, resulting in 91 respondents. Data were collected through observation of promotional activities, documentation of digital content, and online questionnaires. The collected data were processed using the SPSS application through a series of statistical tests, including validity, reliability, normality, and heteroscedasticity tests, as well as simple linear regression analysis with t-test and F-test. The results show that the marketing strategy based on the marketing mix (7P) has a positive and significant effect on the effectiveness of Pisang Sale product promotion through Facebook, with a t-value of 9.114 and a significance level of 0.000. These findings confirm that optimizing the elements of product, price, place, promotion, people, process, and physical evidence can enhance consumer appeal, expand market reach, and strengthen the position of MSMEs in digital competition.
ANALISIS STRATEGI PEMASARAN DIGITAL TERHADAP PENINGKATAN PENJUALAN GULA SEMUT CENREANGING DI DESA MADDENRA, KABUPATEN SIDENRENG RAPPANG Muhammad Saddam; Muhammad Rusdi; Pratiwi Ramlan; Rahman Yakub
Jurnal Daya Saing Vol. 11 No. 3 (2025): Transformasi Manajemen, Kepemimpinan, dan Pemasaran Digital di Era Ekonomi Mod
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i3.2422

Abstract

Perkembangan teknologi informasi dan komunikasi telah mendorong transformasi signifikan dalam strategi pemasaran, termasuk pada sektor pertanian dan UMKM. Digital marketing dinilai mampu memperluas jangkauan pasar, meningkatkan interaksi dengan konsumen, serta menekan biaya promosi. Penelitian ini bertujuan menganalisis pengaruh strategi pemasaran digital terhadap peningkatan penjualan produk Gula Semut Cenreanging di Desa Maddenra, Kabupaten Sidenreng Rappang. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif. Populasi penelitian berjumlah 102 konsumen, dengan sampel 51 responden yang ditentukan melalui rumus Slovin dengan tingkat kesalahan 10%. Data dikumpulkan melalui observasi, studi pustaka, dan penyebaran kuesioner berbasis skala Likert, kemudian dianalisis menggunakan SPSS melalui uji validitas, reliabilitas, uji asumsi klasik, serta regresi linier sederhana. Hasil analisis menunjukkan bahwa strategi pemasaran digital memperoleh penilaian sangat baik dengan rata-rata persentase 85,2%, terutama pada indikator fleksibilitas metode pembayaran. Sementara itu, variabel peningkatan penjualan juga berada pada kategori sangat baik dengan rata-rata 87,3%. Namun, hasil regresi linier sederhana mengindikasikan bahwa strategi pemasaran digital tidak berpengaruh signifikan terhadap peningkatan penjualan, dengan kontribusi hanya 0,3% berdasarkan nilai R². Temuan ini menunjukkan bahwa faktor lain, seperti kualitas produk, desain kemasan, branding, dan jaringan distribusi, lebih dominan memengaruhi penjualan. Dengan demikian, digital marketing masih berperan sebagai pendukung yang perlu diintegrasikan dengan strategi bauran pemasaran lain untuk mendorong peningkatan penjualan secara berkelanjutan. Kata Kunci : branding, digital marketing, gula semut, pemasaran, penjualan
ANALISIS PENGGUNAAN MACHINE LEARNING TERHADAP PREDIKSI JUMLAH NASABAH PADA PRODUK AMANAH DI PT. PEGADAIAN CPS PANGKAJENE Randy Arya Renaldi; Muhammad Rais Rahmat Razak; Haslindah, Haslindah; Rahman Yakub
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3638

Abstract

Introduction: This study aims to analyze the use of machine learning in predicting the number of customers for Amanah products at PT. Pegadaian CPS Pangkajene. The issues examined include the application of machine learning, the selection of the most effective algorithm, and factors affecting prediction accuracy. Methods: The study uses a quantitative approach, drawing on historical customer data over five years. The three machine learning models compared are SARIMA, Random Forest, and Linear Regression. Results: The SARIMA model achieved the best performance, with a Mean Absolute Error (MAE) of 2.61%, a Root Mean Square Error (RMSE) of 2.94%, and a Mean Absolute Percentage Error (MAPE) of 8.58%. This model is the most accurate in predicting trends and seasonal patterns in customer numbers. The Linear Regression model showed less accurate results, while Random Forest excelled in reliability but was still less accurate than SARIMA.Conclusion and suggestion: The application of machine learning, especially SARIMA, can be a strategic tool for business planning and decision-making in the Islamic finance sector, providing data-based recommendations to improve the performance of Amanah products. Keywords: Amanah Product, Customer Prediction, Machine learning, Marketing Strategy, PT. Pegadaian,  SARIMA
Co-Authors Adam Latif Andi Riska Andreani Syafaruddin bila, nabilah_bila Haslindah Haslindah, Haslindah Karmila Karmila Muh Tamrin Muh. Tamrin Muhammad Arisal Asad Muhammad Ikram Muhammad Rais Rahmat Muhammad Rusdi Muhammad Saddam Rahmadhana M Nasir Ramlan, Pratiwi Randy Arya Renaldi Sofyan B Ummi Syafaat