<![CDATA[Learning media play an important role in creating meaningful and interactive learning experiences. However, the implementation of IPAS learning on buying and selling activities in Grade IV elementary schools is still dominated by conventional teaching methods, resulting in low student engagement. This study aimed to develop Reviali (Visual Representation of Buying and Selling), an instructional media integrated with the Role Playing learning model, to determine its validity and practicality. The research employed a Research and Development (R&D) approach using the Four-D (4-D) model consisting of Define, Design, Develop, and Disseminate stages. The research subjects were fourth-grade students of MIN 1 Langsa. Data were collected through observation, interviews, validation questionnaires from material and media experts, teacher response questionnaires, and student response questionnaires. Data analysis was conducted using descriptive quantitative techniques. The findings indicate that the developed Reviali learning media met the valid criteria based on expert validation and the practical criteria based on teacher and student responses. The integration of visual media with role-playing activities provided concrete learning experiences, encouraged active participation, improved communication skills, and created an enjoyable learning environment. Therefore, Reviali learning media is feasible to be used as an instructional medium in IPAS learning on buying and selling activities in Grade IV elementary schools.]]>
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