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Siber Nusantara of Economic and Finance Review (SNEFR)
Published by Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama
ISSN : -     EISSN : 30891892     DOI : https://doi.org/10.38035/snefr
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The author is invited to submit a paper for Siber Nusantara of Economic and Finance Review (SNEFR). Topics related to this journal include but are not limited to: Accounting and financial reporting Audit Accounting management Taxation Corporate finance Personal finance Financial risk management Corporate risk management Business management Entrepreneurship Cost management Economic Education Public administration Development economics Corporate governance Accounting Project management
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Articles 49 Documents
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Determining Purchase Decisions: Analysis of Electronic Word Of Mouth and Digital Marketing (Marketing Management Literature Review) Ridho Rafqi Ilhamalimy; Hapzi Ali; M. Ridho Mahaputra
Siber Nusantara of Economic and Finance Review Vol. 1 No. 1 (2024): Siber Nusantara of Economic and Finance Review (October 2024)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/snefr.v1i1.244

Abstract

The purpose of writing this Literature Review Paper is to determine the influence of Electronic Word Of Mouth and digital marketing variables on purchasing decisions. Using qualitative methods and Library Research. The research results show that green marketing influences purchasing decisions, digital marketing influences purchasing decisions, Electronic Word Of Mouth and digital marketing together influence purchasing decisions.
Determining Purchase Decisions: Brand Image and Trust (Marketing Management Literature Review) M. Ridho Mahaputra; Hapzi Ali; Ridho Rafqi Ilhamalimy
Siber Nusantara of Economic and Finance Review Vol. 1 No. 1 (2024): Siber Nusantara of Economic and Finance Review (October 2024)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/snefr.v1i1.245

Abstract

The purpose of writing this Literature Review Paper is to determine the influence of Electronic Word Of Mouth and digital marketing variables on purchasing decisions. Using qualitative methods and Library Research. The research results show that green marketing influences purchasing decisions, digital marketing influences purchasing decisions, Electronic Word Of Mouth and digital marketing together influence purchasing decisions.
Price Perception and Brand Affect Purchase Decision Ridwan Ridwan
Siber Nusantara of Economic and Finance Review Vol. 1 No. 1 (2024): Siber Nusantara of Economic and Finance Review (October 2024)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/snefr.v1i1.270

Abstract

This study aims to analyze the influence of price and brand perception on consumer purchasing decisions based on a literature review. Price perception and brand strength are two important factors that can influence consumer behavior in making purchasing decisions. Through a literature review of various relevant studies, this study found that high price perception tends to increase consumer trust and brand loyalty, which ultimately drives positive purchasing decisions. In addition, a strong brand can increase the perception of value at price and provide a competitive advantage in the market. The results of this study indicate that both product price and brand play an important role in influencing consumer purchasing decisions, so companies need to integrate price perception improvement strategies and effective brand management to improve sales performance.
4P Increase Customer Loyalty Ifan Sadewa
Siber Nusantara of Economic and Finance Review Vol. 1 No. 1 (2024): Siber Nusantara of Economic and Finance Review (October 2024)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/snefr.v1i1.271

Abstract

The This study examines how the elements of the marketing mix, known as the 4Ps (Product, Place, Promotion, and Price), affect customer loyalty. Based on a literature review covering books, internet sources, and international and national journals, it was found that each element of the 4Ps has a significant influence on customer loyalty. Quality and innovative products tend to strengthen customer trust and satisfaction, which in turn increases loyalty. Strategic placement facilitates customer access to the product, thereby increasing the chances of repeat purchases. Effective promotions, including advertising and special offers, can strengthen customers' positive perceptions of the brand and increase customer engagement. Competitive pricing that is balanced with product quality also plays an important role in influencing purchasing decisions and long-term loyalty. In conclusion, the right combination of the 4P elements can significantly increase customer loyalty, which is essential for business continuity and growth. This study provides insights for marketing practitioners in designing effective strategies to build and maintain customer loyalty.
Determining Purchase Decisions: Analysis of Green Marketing and Digital Marketing (Marketing Management Literature Review) M. Rizky Mahaputra; Farhan Saputra; Raihan Saputra
Siber Nusantara of Economic and Finance Review Vol. 1 No. 1 (2024): Siber Nusantara of Economic and Finance Review (October 2024)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/snefr.v1i1.272

Abstract

The purpose of writing this Literature Review Paper is to determine the influence of green marketing and digital marketing variables on purchasing decisions. Using qualitative methods and Library Research. The research results show that green marketing influences purchasing decisions, digital marketing influences purchasing decisions, green marketing and digital marketing together influence purchasing decisions.
Strategi Manajemen Pemasaran: Peran Promosi, Media Sosial, dan Harga dalam Meningkatkan Penjualan Produk Siska Aprelyani
Siber Nusantara of Economic and Finance Review Vol. 1 No. 2 (2025): Siber Nusantara of Economic and Finance Review (April 2025)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/snefr.v1i2.420

Abstract

Literature Review Peran Promosi, Media Sosial, dan Harga dalam meningkatkan Penjualan Produk adalah artikel ilmiah dengan tujuan untuk menganalisa apakah promosi, media sosial, dan harga berperan terhadap Penjualan Produk. Metode pendekatan kualitatif dengan metode studi literatur (literature review) untuk mengeksplorasi dan menganalisis hubungan antara promosi, media sosial, harga, dan penjualan produk. Hasil artikel ini adalah: 1) Promosi berperan dalam meningkatkan Penjualan Produk, 2) Media Sosial berperan dalam meningkatkan Penjualan Produk, 3) Harga berperan dalam meningkatkan Penjualan Produk. Selain dari 3 variabel exogen ini yang mempengaruhi variabel endogen Penjualan Produk, masih banyak faktor lain di antaranya kualitas produk, kualitas layanan, inovasi.
Strategi Pemasaran Online PT XYZ Menghadapi Persaingan E-Commerce: Pendekatan Analisis Swot Puji Agustina Surbakti
Siber Nusantara of Economic and Finance Review Vol. 1 No. 2 (2025): Siber Nusantara of Economic and Finance Review (April 2025)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/snefr.v1i2.492

Abstract

Pesatnya pertumbuhan industri e-commerce di Indonesia menuntut setiap perusahaan untuk memiliki strategi pemasaran digital yang adaptif dan kompetitif. PT XYZ sebagai pelaku bisnis barang konsumsi turut menghadapi tantangan yang signifikan, seperti persaingan harga yang ketat, dominasi merek global, serta perubahan algoritma platform digital. Penelitian ini bertujuan untuk menganalisis strategi pemasaran online PT XYZ dalam menghadapi persaingan e-commerce menggunakan pendekatan analisis SWOT. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, dokumentasi internal, serta kuesioner terstruktur yang diolah menggunakan pendekatan Analytic Hierarchy Process (AHP) untuk menyusun matriks IFE, EFE, dan SPACE. Hasil penelitian menunjukkan bahwa PT XYZ memiliki kekuatan internal pada kualitas produk, distribusi logistik, dan pengalaman industri, serta peluang besar dari tren digitalisasi UMKM dan peningkatan belanja daring. Perusahaan direkomendasikan untuk menerapkan strategi agresif dengan fokus pada penguatan teknologi digital, kolaborasi konten kreatif, dan peningkatan loyalitas pelanggan digital guna meningkatkan daya saing. Posisi koordinat (X = 2,67; Y = 2,0) dalam matriks SPACE menegaskan arah kebijakan pertumbuhan aktif sebagai strategi utama perusahaan.
The Application of SWOT Analysis to Improve Operational Efficiency in the Manufacturing Industry of PT. XYZ Abdillah Wicaksono
Siber Nusantara of Economic and Finance Review Vol. 1 No. 2 (2025): Siber Nusantara of Economic and Finance Review (April 2025)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/snefr.v1i2.519

Abstract

This scientific article, titled "The Application of SWOT Analysis to Improve Operational Efficiency in the Manufacturing Industry of PT. XYZ", aims to analyze the implementation of the SWOT (Strengths, Weaknesses, Opportunities, Threats) method in enhancing operational efficiency at PT. XYZ, a leading automotive company in Indonesia. In the face of globalization and increasingly intense industrial competition, operational efficiency has become a key factor in maintaining the company’s competitiveness. Using a qualitative-descriptive approach, data were collected through observations, interviews, and internal documentation studies. The SWOT analysis results show that PT. XYZ's main strengths lie in its integrated production system and advanced technology, although it still faces weaknesses such as limited process flexibility and dependence on certain supply chains. Opportunities to enhance efficiency include process digitalization and human resource development, while threats come from global market fluctuations and technological advancements by competitors. The strategic recommendations derived from this analysis are expected to serve as a reference for managerial decision making to sustainably improve operational performance.
Analisis SWOT dalam Merebut Pasar Online Produk Kopi XYZ Desvita Aisya Andini
Siber Nusantara of Economic and Finance Review Vol. 1 No. 2 (2025): Siber Nusantara of Economic and Finance Review (April 2025)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/snefr.v1i2.523

Abstract

Penelitian ini menggunakan analisis SWOT yang dikombinasikan dengan matriks IFAS, EFAS, dan SPACE untuk menganalisis strategi perusahaan kopi XYZ untuk merebut pasar online untuk produk kopi. Hasil analisis menunjukkan bahwa perusahaan memiliki kekuatan internal dalam strategi Kuadran I (SO). Oleh karena itu, pendekatan yang disarankan adalah pendekatan agresif yang berpusat pada penggunaan kekuatan untuk memanfaatkan peluang di pasar digital. Untuk menerapkan strategi ini, pengembangan pemasaran digital, inovasi produk, dan kerja sama dengan mitra strategis diperlukan untuk memperkuat posisi merek di pasar online yang kompetitif. Diharapkan penelitian ini membantu pelaku UMKM kopi meningkatkan daya saing mereka di era digital.
Determination of Sea Toll Performance, Analysis of Regional Economic Income, Investment, and Logistics Warehouses: Study Library Research Alfais Amin Darmawan
Siber Nusantara of Economic and Finance Review Vol. 2 No. 1 (2025): Siber Nusantara of Economic and Finance Review (October 2025 - March 2026)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/snefr.v1i3.550

Abstract

This study aims to analyze the influence of regional economic income, investment, and logistics warehouses on the performance of sea tolls in Indonesia. Using a literature review approach, this study synthesizes findings from various relevant internationally indexed academic articles. The research method used is descriptive qualitative with a literature review approach. Data were collected from reputable international indexed articles obtained through databases such as Scopus, Web of Science, Emerald, Springer, and Google Scholar. The selected literature was analyzed using reduction techniques, data presentation in matrix form, and comparative synthesis to find patterns, similarities, and differences between studies. The results of the study indicate that regional economic income, investment, and logistics warehouses affect sea toll performance. The limitations of this study lie in its nature as a literature review-based, study, so that generalization of the results still requires support from empirical research with primary data. The contribution of this study is to provide an integrative conceptual framework regarding the role of regional economic income, investment, and logistics warehouses on sea toll performance.

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