NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Vol. 6 No. 3 (2026): Agustus: NUSANTARA Jurnal Pengabdian Kepada Masyarakat

Implementasi Program Digitalisasi UMKM melalui Pendampingan Aplikasi Keuangan Usaha Kelurahan Nyapah Kota Serang




Article Info

Publish Date
14 Aug 2026

Abstract

The development of digital technology requires Micro, Small, and Medium Enterprises (MSMEs) to adapt to digital-based public services and marketing systems. However, MSME actors in Nyapah Village, Walantaka District, Serang City, face limited digital literacy and have not optimally utilized digital platforms. This community service program aimed to improve the digital skills of MSME actors through socialization, training, and assistance in using the Business Finance application. The activity was conducted through collaboration between Universitas Bina Bangsa, Universitas Primagraha, and the Nyapah Village Government, beginning with the signing of an Implementation Agreement (IA) as a commitment to program sustainability. The methods included socialization, demonstrations, hands-on practice, assistance for three weeks, and evaluation of participants’ abilities. The results showed that participants were able to understand the procedures for using the Business Finance application, register accounts, access digital administrative services, and begin utilizing digital media as a means of business promotion. Continuous assistance positively impacted the improvement of the local community’s digital literacy and strengthened synergy between higher education institutions and the village government in supporting MSME digital transformation.

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Journal Info

Abbrev

nusantara

Publisher

Subject

Social Sciences

Description

NUSANTARA: Jurnal Pengabdian Kepada Masyarakat, adalah jurnal yang menerbitkan artikel-artikel penelitian sebagai hasil pengabdian masyarakat. Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal NUSANTARA terbit 1 tahun 4 ...