<![CDATA[Purpose – This study examines users' visual interface preferences for the Ndaru Farm agricultural website. It addresses the need for agricultural digital platforms that are readable, accessible, and suitable for demographically diverse users, particularly adult and older users. Design/methods/approach – A quantitative descriptive survey was conducted using a structured Google Forms questionnaire distributed through farming communities. Thirty-three respondents participated through accidental sampling. The questionnaire measured preferences for four visual interface elements: color, typography, iconography, and layout. Data were analyzed using frequency percentages, while a Pearson Chi-Square test was used as an exploratory analysis of the relationship between age group and layout preference. Findings – Respondents were dominated by users above 40 years old (57.6%). All respondents preferred green as the main interface color (100%), mainly because it looked natural (57.6%). Medium-sized typography was preferred by 90.9% of respondents, while realistic icons were selected by 54.5%. For layout, 63.6% preferred top navigation and 51.5% preferred a single-column structure. The Pearson Chi-Square test suggested an exploratory association between age group and layout preference, chi-square = 10.712, df = 4, p = 0.030, but the expected-cell assumption was not met. Research implications/limitations – The findings provide preliminary design input for improving agricultural website interfaces, but the small accidental sample and sparse expected-cell frequencies limit generalizability. Further usability testing and exact statistical testing with representative users are required. Originality/value – This study extends User-Centered Design discussion to Indonesian agricultural website design by linking visual interface preferences with age-related accessibility considerations.]]>
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