Strategi Pengelola Pendidikan SDIT Al-Maqom untuk Mempertahankan Tingginya Minat Masyarakat

Khalisha Nasywa Setiawan (Pendidikan Agama Islam)
Nan Rahminawati
Masnipal

Bandung Conference Series: Islamic Education
910-919

Abstract. This study was motivated by the high public interest in SDIT Al-Maqom, shown by applicants exceeding admission capacity and resulting in a waiting list, despite limitations in land, facilities, and financing. This raises the question of how educational managers maintain educational quality and sustain public trust so that interest remains high. The study aims to describe efforts to maintain educational quality, analyze efforts to sustain public trust, and identify challenges faced by educational managers. This research used a qualitative descriptive method, involving the foundation board, principal, teachers, staff, and the admission committee. Data were collected through interviews, observation, and documentation, analyzed using the Miles and Huberman model, and validated through triangulation. Findings, analyzed using Mintzberg's Five Ps of Strategy, reveal that maintaining quality involves policy formulation (Plan), coordination and program evaluation (Pattern), and teacher competence development (Perspective); sustaining trust involves communication and affordable-cost policies (Position), character formation (Perspective), and consistent religious programs (Pattern); while challenges of limited land, facilities, and financing are addressed through adaptive, short-term tactics (Ploy). This research offers a conceptual reference for private Islamic school managers facing similar dynamics of high demand amid limited resources. Abstrak. Penelitian ini dilatarbelakangi oleh tingginya minat masyarakat terhadap SDIT Al-Maqom, ditunjukkan oleh jumlah pendaftar yang melebihi daya tampung sekolah sehingga menimbulkan waiting list, di tengah keterbatasan lahan, sarana-prasarana, dan pembiayaan. Kondisi ini memunculkan pertanyaan bagaimana pengelola pendidikan menjaga mutu pendidikan dan mempertahankan kepercayaan masyarakat agar minat tersebut tetap terjaga. Penelitian ini bertujuan mendeskripsikan upaya menjaga mutu pendidikan, menganalisis upaya mempertahankan kepercayaan masyarakat, serta menemukan tantangan yang dihadapi pengelola pendidikan. Penelitian menggunakan pendekatan kualitatif deskriptif, melibatkan Yayasan, Kepala Sekolah, guru, tenaga kependidikan, dan panitia PPDB. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi, dianalisis dengan model Miles dan Huberman, serta diuji keabsahannya melalui triangulasi. Hasil penelitian yang dianalisis menggunakan teori Five Ps of Strategy Mintzberg menunjukkan bahwa upaya menjaga mutu tercermin dalam penetapan kebijakan (Plan), koordinasi dan evaluasi program (Pattern), serta peningkatan kompetensi guru (Perspective); upaya mempertahankan kepercayaan tercermin dalam komunikasi dan kebijakan biaya terjangkau (Position), pembentukan karakter (Perspective), serta konsistensi program keagamaan (Pattern); sementara tantangan keterbatasan lahan, sarana, dan pembiayaan direspons melalui taktik adaptif jangka pendek (Ploy). Penelitian ini memberikan referensi konseptual bagi pengelola pendidikan Islam swasta yang menghadapi dinamika serupa antara tingginya permintaan dan keterbatasan sumber daya.