CARADDE: Jurnal Pengabdian Kepada Masyarakat
Vol. 9 No. 1 (2026): Agustus

Pelatihan Berbasis Praktik From Data to Decision: Peningkatan Literasi Data dan Kapasitas Pengambilan Keputusan Strategis Karyawan pada Perusahaan Properti dan Ritel SR Land Group

Rowiyani Rowiyani (a:1:{s:5:"en_US"
s:62:"Institut Teknologi Statistika dan Bisnis Muhammadiyah Semarang"
})

Nurul Huda (Institut Teknologi Statistika dan Bisnis Muhammadiyah Semarang)
Deden Istiawan (Institut Teknologi Statistika dan Bisnis Muhammadiyah Semarang)
Atika Nurani Ambarwati (Institut Teknologi Statistika dan Bisnis Muhammadiyah Semarang)
Wulan Bhakti Pertiwi (Institut Teknologi Statistika dan Bisnis Muhammadiyah Semarang)



Article Info

Publish Date
30 Aug 2026

Abstract

This community service activity aims to improve data literacy and strategic decision-making capacity among employees of SR Land Group (SRGroup), a business group engaged in property development and shopping-mall management with business units spread across several cities. The activity employed a one-group pretest-posttest evaluation design combined with a practice-based training approach (experiential learning), comprising interactive lectures, demonstrations, hands-on practice, case studies, and a capstone project. The training involved 62 employees from eight business units and various job levels, from staff to board of directors, assigned by SRGroup's management and HR & GA division. Effectiveness was measured through pre-test and post-test questionnaires and a Google Form-based satisfaction survey completed by 39 participants (62.9% response rate) and analyzed using descriptive quantitative statistics. Results showed an increase in the average score from 69.7 (pre-test) to 93.2 (post-test), an improvement of approximately 33.7%. Overall satisfaction was high, with 87.2% of participants reporting being satisfied to very satisfied. Participants were also able to produce simple analytical dashboards using Google Looker Studio as the capstone project output. These findings indicate that practice-based training has the potential to improve data literacy and readiness for data-driven decision-making among cross-divisional employees, although the lack of a comparison group limits causal generalization. The novelty of this activity lies in its cross-divisional, integrated data-literacy training approach implemented within a medium-to-large property and retail company, a segment rarely targeted by community-based data literacy programs.

Copyrights © 2026






Journal Info

Abbrev

caradde

Publisher

Subject

Education Social Sciences

Description

CARADDE: Jurnal Pengabdian Kepada Masyarakat merupakan jurnal yang dikelola oleh Ilin Institute. Menerbitkan artikel kegiatan pengabdian pada masyarakat bidang pendidikan, sosial, pengembangan sumberdaya manusia, kesehatan, teknologi tepat guna, dan kesehatan memiliki e-ISSN: 2621-7910 dan ...