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All Journal CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Atma Inovasia
Wulan Bhakti Pertiwi
Institut Teknologi Statistika dan Bisnis Muhammadiyah Semarang
Humanities Decision Sciences, Operations Research & Management Education Environmental Science Social Sciences Other

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Pengenalan Investasi dan Asuransi sebagai Strategi Penguatan Literasi Keuangan : (Penyuluhan Ibu PKK Dusun Sidawung, Kendal) Lathifatul Aulia; Arista Fitri Diana; Zakaria Bani Ikhtiyar; Wulan Bhakti Pertiwi; Nova Putri Ardelia; Qurota A’yun; Tarita Intan Soraya
Jurnal Atma Inovasia Vol. 6 No. 3 (2026)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v6i3.13719

Abstract

The dynamic development of socio-economic conditions, accompanied by increasing household needs and income uncertainty, requires communities to possess sound and sustainable financial management capabilities. Women, particularly housewives and micro-enterprise actors, play a strategic role in managing household and business finances. However, limited understanding of financial planning, investment, and insurance remains a major challenge that may increase vulnerability to financial risks. One strategic measure to strengthen household economic resilience is the enhancement of financial literacy through targeted and contextual education, especially regarding the introduction of investment and insurance as instruments for financial planning and risk protection. This community service program aims to improve women’s financial literacy through educational activities focusing on the basic principles of investment and insurance, as well as their application in the context of entrepreneurship and household financial management. The target participants are members of the PKK Women’s Group in Sidawung Hamlet, Kali Gading Village, Boja Subdistrict, Kendal Regency. The implementation methods include interactive lectures, simple demonstrations, discussions based on local case studies, and evaluation through pre–post tests. Indicators of program success include improvements in participants’ financial literacy scores, enhanced understanding of investment and insurance concepts, and increased motivation to adopt regular saving habits, maintain business financial records, and consider appropriate simple investment instruments and insurance products. The expected outcomes of this program are improved basic financial literacy knowledge and skills, as well as the development of follow-up action plans by the PKK group related to financial management and risk protection for family-based enterprises.
Pelatihan Berbasis Praktik From Data to Decision: Peningkatan Literasi Data dan Kapasitas Pengambilan Keputusan Strategis Karyawan pada Perusahaan Properti dan Ritel SR Land Group Rowiyani Rowiyani; Nurul Huda; Deden Istiawan; Atika Nurani Ambarwati; Wulan Bhakti Pertiwi
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 1 (2026): Agustus
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v9i1.3367

Abstract

This community service activity aims to improve data literacy and strategic decision-making capacity among employees of SR Land Group (SRGroup), a business group engaged in property development and shopping-mall management with business units spread across several cities. The activity employed a one-group pretest-posttest evaluation design combined with a practice-based training approach (experiential learning), comprising interactive lectures, demonstrations, hands-on practice, case studies, and a capstone project. The training involved 62 employees from eight business units and various job levels, from staff to board of directors, assigned by SRGroup's management and HR & GA division. Effectiveness was measured through pre-test and post-test questionnaires and a Google Form-based satisfaction survey completed by 39 participants (62.9% response rate) and analyzed using descriptive quantitative statistics. Results showed an increase in the average score from 69.7 (pre-test) to 93.2 (post-test), an improvement of approximately 33.7%. Overall satisfaction was high, with 87.2% of participants reporting being satisfied to very satisfied. Participants were also able to produce simple analytical dashboards using Google Looker Studio as the capstone project output. These findings indicate that practice-based training has the potential to improve data literacy and readiness for data-driven decision-making among cross-divisional employees, although the lack of a comparison group limits causal generalization. The novelty of this activity lies in its cross-divisional, integrated data-literacy training approach implemented within a medium-to-large property and retail company, a segment rarely targeted by community-based data literacy programs.
Co-Authors Arista Fitri Diana Atika Nurani Ambarwati Istiawan, Deden Lathifatul Aulia Nova Putri Ardelia Nurul Huda Qurota A’yun Rowiyani Rowiyani Tarita Intan Soraya Zakaria Bani Ikhtiyar