<![CDATA[The UNISBA Global Student Motion (U-GEO) international student mobility program is an innovative initiative managed by the International Office of Universitas Islam Bandung (UNISBA). This program focuses on developing students' cross-cultural competencies in the field of international public relations through the power of cultural diplomacy. U-GEO designs programs that enable students to give cultural presentations that serve as a platform for promoting national identity in various countries. This study employs a case study approach to elaborate on cultural presentation activities carried out by students from various countries as a means of promoting national identity in an international forum organized by U-GEO. The research informants are students participating in the program, with data collected through in-depth interviews and observation. The findings reveal that the visual messages created by the students vary significantly according to the participants' orientations and cultural backgrounds. The artificial messages developed in the cultural presentations successfully represent the cultural identities of the participants' countries of origin engagingly. These presentations also received appreciation from participants from other countries, as they were accompanied by explanations of the creative symbols embedded in the presented cultural artifacts. Cultural presentations are therefore interpreted as an important instrument for representing national identity, promoting national culture, and constructing a country's reputation through the power of visual cultural messages.]]>
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