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All Journal Interaksi : Jurnal Ilmu Komunikasi Channel : Jurnal Komunikasi Jurnal Studi Komunikasi Bandung Conference Series: Business and Management
Izni Nur Indrawati Maulani
Universitas Islam Bandung
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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MEDIAMORFOSIS ITU BERNAMA BOOKTUBE: ANALISIS RESEPSI TERHADAP PENONTON BOOKTUBE Permatasari, Andalusia Neneng; Maulani, Izni Indrawati; Darmawan, Ferry; Nurrahmawati, Nurrahmawati
Interaksi: Jurnal Ilmu Komunikasi Vol 10, No 1 (2021): June 2021
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.10.1.55-67

Abstract

This study aims to determine the audience's meaning regarding booktube. Booktube is content about books, such as book reviews, discussions with authors, video challenge, video bookshelf tour, book haul, etc on Youtube. This study uses a qualitative method with a reception analysis for participants belonging to the M Generations (Sesak Media Generation). Booktube interpreted differently by participants as audiences, which is interpreted as an ordinary content of YouTube that cannot replace conventional book reviews. Another interpretation of the audience regarding booktube is as a form that is not just ordinary content, but also a community and effort and attempt to increase the level of literacy in Indonesia.
Makna BookTube bagi Para Pembaca Buku di Era Digital Andalusia Neneng Permatasari; Izni Nur Indrawati Maulani; Kelik Nursetiyo Widiyanto; Kiki Zakiah Darmawan
CHANNEL: Jurnal Komunikasi Vol 8, No 2 (2020)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v8i2.17119

Abstract

The rapid development of information communication technology has led to the full utilization of digital. Online media are replacing conventional print media, digital books are starting to be looked at by publishers, and book reviews usually in regular media were transformed into the form of audiovisual called BookTube. This study aims to find out, understand, and explain how book readers and viewers of BookTube shows interpret the meaning of BookTube. The method used is a qualitative research method with a phenomenological approach. The results of this study are the construction of meaning built for the BookTube. First, BookTube is a complement to written reviews because they still feel the BookTube cannot present the essence of a book reviewer. Second, BookTube as a substitute for written book reviews because changes occur so fast, like it or not, BookTube can be used as a substitute for a new form of a book review.
Pengaruh Kredibilitas Endorser Model Iklan Kopi Merek X terhadap Sikap Masyarakat Izni Nur Indrawati Maulani; Ratih Tresnati; Dede R. Oktini
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.571 KB) | DOI: 10.29313/bcsbm.v2i1.1911

Abstract

Abstract. The purpose of this research is to know respondent perception about credibility of endorser of Torabika brand coffee advertisement model, to know respondent attitude toward Torabika brand coffee advertisement model and to know how big influence credibility endorser Torabika brand advertising model to society attitude. This research was conducted at Torabika coffee producer company, using case study method and using simple regression analysis processed with SPSS. Subjects in this study were 100 respondents. With the method of survey research and sampling technique using Slovin formula. Analysis of the data in use is a simple regression analysis that aims to test the hypothesis. The results of this study indicate the effect of endorser credibility on public attitudes with determinant coefficient (R-Square / R2) of 46.9%. This means that there is an influence between the credibility of the endorser on the attitude of the community Abstrak. Tujuan penelitian ini adalah untuk mengetahui persepsi responden tentang kredibilitas endorser model iklan kopi merek Torabika, untuk mengetahui sikap responden terhadap model iklan kopi merek Torabika dan untuk mengetahui seberapa besar pengaruh kredibilitas endorser model iklan merek Torabika terhadap sikap masyarakat. Penelitian ini dilakukan pada perusahaan produsen kopi Torabika, dengan menggunakan metode studi kasus dan menggunakan analisis regresi sederhana yang diolah dengan SPSS. Subjek dalam penelitian ini adalah 100 orang responden. Dengan metode penelitian survey dan teknik penarikan sampel menggunakan rumus Slovin. Analisis data yang di gunakan adalah analisis regresi sederhana yang bertujuan untuk menguji hipotesis. Hasil penelitian ini menunjukkan adanya pengaruh kredibilitas endorser terhadap sikap masyarakat dengan nilai koefisien determinan (R-Square/R2) sebesar 46,9%. Artinya terdapat pengaruh antara kredibilitas endorser terhadap sikap masyarakat.
Reading buddy: the Indonesian gen Z and millennials bookstagram’s virtual communication practice Nabilla Anasty Fahzaria; Alexandria Cempaka Harum; Izni Nur Indrawati Maulani; Ferra Martian
Jurnal Studi Komunikasi Vol. 9 No. 1 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i1.8718

Abstract

Abstract Reading activities have shifted to social media platforms. Despite Indonesia having a low reading habit worldwide, it is expanding rapidly among millennial and Gen Z bookstagrammers. This study explores the meaning of ‘reading buddy’, motivations for engaging in virtual ‘reading buddy’ activities, emotional intimacy, habits and continuity of virtual communication with reading buddy partners. Using a cyberphenomenology approach, this study involved in-depth, semi-structured interviews with ten (10) Indonesian millennials and Z generation bookstagrammers by applying Barry Wellman's Networked Individualism Theory. This study's cyberphenomenology data analysis technique refers to the coding colour analysis procedure (CCAP). The study results show that a reading buddy is interpreted as a friend who reads books together, a sharing friend, and community outreach activities. It is known that the shift in social interaction from groups to individuals has opened up opportunities for virtual community bookstagrammers on Instagram to create interests that are appropriate for personal networks. In the reading buddy activities carried out, this is believed to enrich the reading experience while improving communication and literacy skills. Instagram is essential in positively impacting interpersonal relationships, personal development, and individual knowledge, especially among the younger generation who like to read books.
Co-Authors Alexandria Cempaka Harum Andalusia Neneng Permatasari Dede R Oktini Ferry Darmawan Kelik Nursetiyo Widiyanto Kiki Zakiah Darmawan Martian, Ferra Nabilla Anasty Fahzaria Nurrahmawati Ratih Tresnati