<![CDATA[The core-plasma partnership system in the broiler chicken industry is an agribusiness strategy to improve production efficiency and mitigate farmers’ business risks. The novelty of this study lies in integrating production cost structure and Cost of Production (COP) analysis with four investment feasibility indicators and switching value analysis of two key risk variables: feed price and live chicken selling price. This study aimed to analyze the cost structure, revenue, COP, financial feasibility, and sensitivity of broiler farming in Sinar Peninjauan District, Ogan Komering Ulu Regency. A descriptive quantitative approach was applied to nine active plasma farmers selected through purposive sampling. Observations covered one production cycle (35–40 days), with data validity strengthened through source and technique triangulation. Financial feasibility was evaluated over a 10-year investment horizon using a 10% discount rate. Results showed an average production cost of IDR 430,222,222 per cycle, with feed accounting for 61.00%. Average revenue was IDR 470,353,844, generating net income of IDR 40,131,622 per cycle. COP of IDR 18,468/kg was lower than the average selling price of IDR 20,189/kg, resulting in a margin of IDR 1,721/kg. Financial feasibility analysis yielded an NPV of IDR 1,324,206,166, IRR of 69.84%, Net B/C of 4.29, and Payback Period of 1.43 years, indicating financial feasibility. Switching value analysis showed greater sensitivity to a decline in live chicken selling price, with a tolerance limit of 6.55%, compared with a 9.94% tolerance for an increase in feed price.]]>
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