<![CDATA[This study aims to analyze the representation of masculinity in the main character, Lee Gon, in the Korean drama The King: Eternal Monarch using Roland Barthes’ semiotic approach. This study employs a descriptive qualitative method, with scenes, dialogues, gestures, facial expressions, costumes, and actions of Lee Gon serving as the primary data. The analysis is conducted through Roland Barthes’ three levels of signification: denotation, connotation, and myth. The findings show that Lee Gon’s masculinity is represented through characteristics such as courage, strength, assertiveness, leadership, power, responsibility, and the ability to protect those he loves. At the connotative level, these signs construct the image of an ideal man who is authoritative, independent, strong, and capable of making decisions. At the level of myth, these representations reproduce traditional constructions of masculinity that associate men with power, leadership, and the role of protector. However, Lee Gon’s character also demonstrates an emotional dimension through affection, care, loyalty, and openness in expressing his feelings. These findings indicate that the representation of masculinity in The King: Eternal Monarch not only reinforces traditional masculine values but also negotiates them with a more emotional and flexible form of masculinity. Thus, the drama presents a construction of the ideal man that combines strength and authority with the ability to express emotions and affection.]]>
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