This study examines the influence of religiosity, normative community pressure, and the perceived role of religious leaders on Islamic entrepreneurial values. A quantitative approach was applied using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through purposive sampling from 313 micro-entrepreneurs operating in Java, Indonesia. The results show that normative community pressure and the perceived role of religious leaders have significant positive effects on Islamic entrepreneurial values. Furthermore, religiosity and normative community pressure significantly influence the perceived role of religious leaders. However, religiosity has a significant negative effect on Islamic entrepreneurial values, indicating that stronger personal religiosity does not necessarily translate into greater adherence to Islamic values in entrepreneurial practices. The findings highlight the importance of community-based support and religious leadership in strengthening Islamic entrepreneurial values among micro-entrepreneurs. This study provides novel empirical evidence by examining the combined roles of individual religiosity, community norms, and religious leadership in shaping Islamic entrepreneurial values. In particular, the unexpected negative effect of religiosity challenges the assumption that stronger personal religiosity necessarily leads to stronger adherence to Islamic values in business practices, thereby extending the theoretical understanding of religion and entrepreneurship.
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