Inovasi Digital Sebagai Pengaruh Peningkatan Jumlah Siswa di Campuhan College Ubud

Putu Ayu Titha Paramita Pika (Universitas Pendidikan Nasional)
Putu Satya Wirasentana (Universitas Pendidikan Nasional)

Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan

This research seeing the impcat of Digital Marketing, Creative Content, and Digital Promotion on the increase in student enrollment at Campuhan College. The research focuses on the importance of digital communication strategies for educational institutions in attracting prospective students. Quantitative method applied using questionnaires and multiple regression analysis. And the end result shows about every variables have a good effect, contributing 77.4% to the increase in student numbers. These results indicate that engaging, relevant, and consistent digital strategies effectively enhance prospective students’ interest and enrollment decisions. The implication is that Campuhan College should strengthen its content management and digital activities to maintain attractiveness and support institutional growth.