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All Journal Jurnal Akuntansi dan Pajak Stability: Journal of Management and Business JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) International Journal of Economics, Business and Accounting Research (IJEBAR) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Ilomata International Journal of Management Diseminasi : Jurnal Pengabdian kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Ilomata International Journal of Management Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat E-Amal: Jurnal Pengabdian Kepada Masyarakat E-JURNAL AKUNTANSI
Pika, Putu Ayu Titha Paramita
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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Antesenden Minat Menggunakan BRI Mobile (BRImo) Pada Nasabah BRI Kantor Cabang Sesetan, Denpasar Putu Ayu Titha Paramita Pika; Kadek Darmaastawan; Ayu Indira Dewiningrat; Jonathan Jacob Paul Latupeirissa
Jurnal Akuntansi dan Pajak Vol 22, No 2 (2022): JAP : Vol. 22, No. 2, Agustus 2021 - Januari 2022
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v22i2.4439

Abstract

Tujuan dari penelitian ini adalah memperoleh bukti empiris pengaruh persepsi manfaat, persepsi kemudahan, persepsi keamanan dengan mediasi kualitas pelayanan terhadap minat menggunakan BRI Mobile (BRImo) pada nasabah Bank BRI Cabang Sesetan, Denpasar. Penelitian ini adalah penelitian kuantitatif deskriptif dengan responden yang dijadikan sampel terdiri dari 155 responden yang diambil secara accidental sampling. Pengumpulan data dilakukan dengan penyebaran kuesioner untuk mendapatkan data mengenai tanggapan dari nasabah terhadap minat menggunakan BRImo. Analisis data dalam penelitian ini menggunakan Structural Equation Modelling (SEM) melalui pendekatan Part lease square (PLS) dengan program SmartPLS 3.2. Hasil Penelitian menunjukan bahwa Persepsi Manfaat, Persepsi Kemudahan dan Persepsi Keamanan memberikan pengaruh positif dan signifikan terhadap Kualitas Pelayanan dan juga memberikan pengaruh positif dan signifikan terhadap Minat menggunakan Aplikasi BRImo melalui mediasi Kualitas Palayanan. Terdapat pengaruh yang paling kuat yaitu persepsi manfaat dengan nilai koefisien jalur 0,486 dan terlemah adalah variabel persepsi keamanan dengan koefisien jalur 0,109. Untuk penelitian selanjutnya, disarankan memperluas obyek penelitian dalam skala kota atau kabupaten serta menambahkan variabel baru yang belum pernah di hubungkan sebelumnya.
KEY ACCOUNT MARKETING ANALYSIS WITH MEDIATION ROLE OF SERVICE QUALITY IN OPTIMIZING THE USE OF ELECTRIC ENERGY SOURCES (PLN) Putu Ayu Titha Paramita Pika
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 2 No. 3 (2022): July: Journal of Humanities, Social Science, Public Administration and Manageme
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v2i3.240

Abstract

The purpose of this study is to determine and analyze the effect of key account marketing on the Optimization of 35,000 Megawatt of Electricity, also to know and analyze the effect of service quality on the Optimization of 35,000 MW of Electrical Power as well as knowing and analyzing the effect of key accounts marketing on the Optimization of 35,000 MW Electricity Power of PT PLN (Persero) Distribution of Central Java and DIY by mediating the quality of service either partially or simultaneously. This research is descriptive quantitative research with respondents who are used as samples consisting of 75 respondents. Data collection was carried out by distributing questionnaires to obtain responses to the optimization of electrical power carried out by PT PLN (Persero) Distribution of Central Java. The results showed that the effect of key account marketing and the quality of service positively influenced the Optimization of 35,000 MW Electricity PT PLN (Persero) Distribution of Central Java, either partially or simultaneously.
PERFORMANCE ANALYSIS OF MEDIATORS IN INDUSTRIAL RELATIONS PROBLEM SETTLEMENT PROCESS IN INDUSTRIAL AND MANPOWER OFFICES IN BADUNG REGENCY Made Krisna Cahyadiputra; Putu Ayu Titha Paramita Pika
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 6 No. 4 (2022): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v6i4.1371

Abstract

This FieldWork Practice Report was made as an illustration of the results of the work that has been carried out during the PKL to meet one of the graduation requirements of students of the National University of Education (UNDIKNAS) Denpasar. The implementation of PKL as a medium to provide experience and provide broad knowledge related to the world of work, train mentally and discipline before entering the world of work. PKL activities are carried out at the Industrial and Manpower Office of Badung regency Jl. Raya Sempidi, Sempidi, Mengwi District, Badung Regency, Bali. Work Practices are carried out in the section of Industrial Relations and Worker Welfare. Fieldwork Practices are carried out for 2 (two) months starting from July 4, 2022, to September 2, 2022, with 5 working days, Monday – Thursday at 07.30 WITA to 15.30 WITA and Friday at 07:30 WITA to 12:00 WITA. The activities carried out practically during the PKL are: helping to complete the database in the form of a presentation chart me.
THE ROLE OF LABOR TRAINING AND PROTECTION IN INCREASING PERFORMANCE EFFECTIVENESS AT THE INDUSTRY AND EMPLOYMENT SERVICES OF BADUNG REGENCY Putu Ayu Titha Paramita Pika; Raymundus Arkananta OKa Diarsa
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 6 No. 4 (2022): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v6i4.1369

Abstract

Currently, there is an increasing demand of the community for the implementation of good and clean government (Good Govermance and Clean Government). Badung Regency Regional Regulation Number 8 of 2014 concerning the Implementation of Manpower Services as follows: That in line with the spirit of autonomy and mandatory affairs that must be carried out by local governments, by taking into account Law Number 32 of 2004 concerning Regional Government, local governments are given the authority to determine policies for determination and backing in various fields, one of which is the field of manpower. As an effort to provide labor services that are the authority and task of the government, training, and productivity, placement, coaching, supervision and protection of workers, are strategic steps in overcoming labor problems. Therefore, it is necessary to have a training mechanism, and the productivity, placement, coaching, supervision and protection of workers so that services to the community are faster and more appropriate in accordance with the spirit of regional autonomy. The job training program organized by the Badung Regency Manpower Office is a program that aims to improve the competence of Human Resources. The Badung Regency Government is committed so that people who take part in this job training program can open their businesses independently or get jobs according to their expertise so that this can reduce unemployment in Badung Regency. The purpose of this study is to determine the implementation of job training and the factors that hinder the successful implementation of job training programs in Badung Regency. The method in this study uses a descriptive qualitative method. The theoretical concept used in this study is Edward III's theory, namely 1) communication, 2) resources, 3) disposition, and 4) bureaucratic structure. The results of this study show that the implementation of the job training program has not been said to be optimal, namely from communication criteria and resources. In its implementation, there are still obstacles that occur such as 1) lack of instructors, 2) references to job training centers that are still small, and 3) budget constraints in the implementation of job training.
PENGARUH RELATIONSHIP MARKETING DAN EXPERIENTIAL MARKETING TERHADAP LOYALITAS DENGAN MEDIASI KEPUASAN PELANGGAN PADA VILLA DIANA BALI Putu Ayu Titha Paramita Pika
Stability: Journal of Management and Business Vol 5, No 2 (2022): December
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v5i2.13810

Abstract

Dampak pendemi Covid-19 membuat pariwisata Bali anjlok dan terpuruk. Segala upaya dilakukan untuk menjaga eksistensi usaha dan bertahan hidup khusunya bagi usaha hotal atau villa di Bali. Penelitian ini dilaksanakan dengan tujuan untuk mengetahui faktor-faktor pengaruh loyalitas pelanggan terhadap usaha akomodasi di Bali yaitu melalui experiential marketing dan relationship marketing yang dimediasi oleh kepuasan pelanggan. Lokasi penelitian di lakukan di Villa Diana Bali Legian dengan responden diambil secara purposive sebanyak 89 tamu yang pernah menginap di Villa Diana Bali. Data di ambil dengan penyebaran kuisioner menggunakan skala likert. Analisis datanya dilakukan dengan persamaan structural SEM yang berbantuan program Smart PLS. Hasil penelitian membuktikan variabel experiential marketing dan relationship marketing memiliki pengaruh yang positif dan signifikan terhadap loyalitas pelanggan baik itu secara pasrial ataupun melalui mediasi kepuasan pelanggan. Adapun pengaruh terbesarnya diberikan oleh variabel experiential marketing dengan koefisien jalur sebesar 0,535.
Optimalisasi Peranan Media Sosial Terhadap Pendapatan Penjualan Unit Property CV. Sarana Kreasi Ni Putu Adinda Putri Gayatri; Putu Ayu Titha Paramita Pika
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 1 (2023): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v5i1.354

Abstract

Sarana Kreasi adalah grup yang terdiri dari perusahaan kontraktor dan pengembang. Saat ini CV. Sarana Kreasi melalui Saka Bali Property sebagai perusahaan yang bergerak di bidang properti residensial mencoba bersaing dengan perusahaan lain dalam memasarkan produk melalui media pemasaran digital. Dimana saat ini semua kegiatan bisnis sudah dipasarkan melalui media online sehingga ramah kepada semua kalangan. Namun CV. Sarana Kreasi saat ini kalah bersaing karena minimnya update perkembangan digital marketing saat ini. Kegiatan pengabdian dalam bentuk Praktek Kerja Lapang (PKL) ini bertujuan untuk memberikan solusi atas permasalahan dan kendala perusahaan dalam menghadapi media sosial yang dimiliki perusahaan. Kegiatan Praktek Kerja Lapang (PKL) ini dilakukan secara online dan offline pada bulan Juli yang tentunya telah disesuaikan dengan jadwal bagian pemasaran perusahaan dengan metode observasi dan tanya jawab. Hasil dari ini adalah terbentuknya media sosial yang lebih tertata dan mengikuti perkembangan yang ada, sehingga diharapkan evaluasi dan pengembangan ini diharapkan dapat meningkatkan pendapatan penjualan dari unit-unit rumah yang tersedia. Melihat pentingnya dunia digital saat ini, CV. Sarana Kreasi merekrut beberapa staf yang ahli di bidang digital marketing guna menjaga perusahaannya agar tetap mengikuti perkembangan zaman.
MENGGALI POTENSI DIRI PEREMPUAN BALI SEBAGAI STIMULUS MENINGKATKAN EKONOMI DESA BAYUNG GEDE Putu Ayu Titha Paramita Pika; Kadek Darmaastawan
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perekonomian nasional yang belum merata di Indonesia menjadi fokus utama saat ini. Indonesia adalah negara yang memiliki ribuan pulau yang memuat beberapa provinsi dan banyak desa di dalamnya. Indonesia merupakan negara yang bergantung pada pembangunan pedesaan karena merupakan daerah yang berpotensi membantu perekonomian nasional. Desa-desa di Indonesia, termasuk di Bali, memiliki potensi untuk menopang perekonomian nasional melalui Usaha Mikro, Kecil, dan Menengah. Perempuan merupakan salah satu dari sekian banyak potensi desa yang ada di Bali. Namun yang menjadi permasalahan adalah perempuan, khususnya di pedesaan, dianggap memiliki kegiatan yang terbatas karena tingkat pendidikan yang rendah serta kurangnya keterampilan dan kesempatan kerja bagi perempuan di perdesaan. Selain itu, perempuan di desa juga menghadapi kendala yang dikenal dengan triple burden of women, dimana perempuan harus menjalankan fungsi reproduksi, produksi, dan sosial secara bersamaan di masyarakat. Oleh karena itu kegiatan pengabdian masyarakat ini menggali potensi diri perempuan desa di Bali khususnya di bidang kecantikan, agar perempuan desa di Bali dapat berkontribusi membangun ekonomi desa dan bangsa dengan segala keterbatasannya. Kegiatan pengabdian masyarakat ini telah menghasilkan kemampuan baru bagi perempuan desa di Bali dalam bidang kecantikan dalam bentuk seni menata rambut atau hairdo yang diperoleh melalui sosialisasi dan pelatihan.
PEMANFAATAN MEDIA SOSIAL DALAM PERANCANGAN VIDEO PROFILE DESA PENGIANGAN, BANGLI Ni Komang Putri Apriliani Putri; Putu Ayu Titha Paramita Pika
Diseminasi: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2023)
Publisher : Pusat Pengabdian kepada Masyarakat- LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/diseminasiabdimas.v5i2.4811

Abstract

Desa pengiangan merupakan desa yang berlokasi di Kecamatan Susut, Kabupaten Bangli. Desa pengiangan mempunyai potensi-potensi wisata seperti keindahan alamnya. Sebagian besar masyarakat yang ada di Desa Pengiangan adalah pengerajin, meskipun demikian masyarakat belum mampu secara maksimal untuk memaparkan hasil tersebut. Selain itu, kebudayaan yang ada di desa Pengiangan sangat unik, salah satunya ketika sebuah tradisi berlangsung dilarang mengenakan pakaian berwarna merah. Desa Wisata juga dimiliki oleh desa ini yang diberi nama Toya Mampah. Walaupun memiliki keindahan alam namun Desa Pengiangan belum banyak warga atau wisatawan yang tau mengenai desa tersebut. Sebagai salah satu upaya memperkenalkan Desa Pengianang, dilakukan pembuatan video profile Desa Pengiangan dengan warga setempat dibantu oleh Mahasiswa KKN yang bertujuan untuk mempromosikan Desa Pengiangan agar wisatawan tertarik untuk berkunjung untuk menikmati dan menjaga keindahan alam yang ada disana. Publikasi video profile dilakukan melalui media social   Pengiangan Village is a village located in Susut District, Bangli Regency. Pengiangan Village has tourism potentials such as its natural beauty. Most of the people in Penggiangan Village are craftsmen, even though the community has not been able to fully explain these results. Apart from that, the culture in Pengingan village is very unique, one of which is when a tradition takes place it is forbidden to wear red clothes. The Tourism Village is also owned by this village which is named Toya Mampa. Even though it has natural beauty, Pengiangan Village not many residents or tourists know about the village. As one of the efforts to introduce Pengianang Village, a video profile of Pengiangan Village was made with local residents assisted by Community Service Students which aims to promote Pengiangan Village so that tourists are interested in visiting to enjoy and maintain the natural beauty that is there. Video profile publication is done through social media
Marketing Strategies to Attract Millenial Generation Consumers' Buying Intentions Putu Ayu Titha Paramita Pika
Ilomata International Journal of Management Vol 4 No 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.907

Abstract

Purpose of this research is to find out the marketing strategies implemented by MS GLOW attract the buying interest of millennial generation consumers and determine the buying interest of millennial generation consumers towards MS GLOW products. The research uses qualitative methods. The research location was in Semarapura Kelod, Klungkung, Bali, Indonesia. This research sample used purposive sampling with six informants: business owners, employees, and consumers. Researchers used interviews, documentation, observation methods, and data wetness to collect data using triangulation of sources and techniques. Data analysis uses data collection, reduction, display, and Conclusion Drawing. The research results show that the marketing strategy carried out by MS GLOW Klungkung in implementing the marketing mix can be said to be quite successful because one of the main strategies in determining the success of marketing activities on the scale at MS GLOW Klungkung is determining the marketing mix. Implementing marketing strategies to attract consumer buying interest has been carried out effectively by the MS GLOW Klungkung distributor, done offline or online. However, all the marketing strategies that have been carried out to attract millennial consumers, where reviews on social media about MS GLOW products influence trust. The perception of customers with different beliefs about a product means that it is still difficult to attract millennial consumers' buying intention.
MARKETING AND INNOVATION STRATEGIES USED BY COCOA LAND BALI TO MAINTAIN CONSUMER BUYING INTENTIONS Putu Ayu Titha Paramita Pika
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11073

Abstract

In order to satisfy their demands and needs, the marketing strategy is willing to spend what is required. Cocoa Land Bali is a popular destination for classic chocolate souvenirs in Tabanan. To keep up with advances, marketing firms must be able to see opportunities or be sensitive to current ones in order to generate creativity and new achievements. This study was carried out at Cocoa Land Bali, which can be found at Jalan Raya Denpasar Bedugul, Mekarsari, District Baturiti, Tabanan Regency. The informants in this study were Cocoa Land Bali's leadership and personnel, as well as visitors who were photographed utilizing purposeful procedures. In this study, data was gathered through interviews, observation, and documentation. The validity of the data in this study is tested using triangulation of sources and procedures. In this study, data analysis includes data reduction, data display, and generating conclusions. The results show that there are four ways for businesses to keep customers coming back: coming up with new ways to do business, using good marketing strategies, being competitive in how you do business, and making sure you meet customers' needs through focused buying programs
Co-Authors A.A.Sagung Rahma Ardanamesti Desak Made Febri Purnama Sari Dewiningrat, Ayu Indira I Kadek Arya Darma Wijaya Ida Ayu Putu Megawati Ida Bagus Dharmadiaksa Kadek Darmaastawan Khairaputri, Prilla Maulidya Rizky Latupeirissa, Jonathan Jacob Paul Made Krisna Cahyadiputra Ni Komang Putri Apriliani Putri Ni Putu Adinda Putri Gayatri Ni Putu Budiadnyani Ni Wayan Widhiasthini Nyoman Sri Subawa Parasari, Nyoman Sri Manik Raymundus Arkananta Oka Diarsa Yanti, Ni Kadek Winda