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p-Index From 2021 - 2026
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All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Putu Satya Wirasentana
Universitas Pendidikan Nasional
Economics, Econometrics & Finance Other

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Inovasi Digital Sebagai Pengaruh Peningkatan Jumlah Siswa di Campuhan College Ubud Putu Ayu Titha Paramita Pika; Putu Satya Wirasentana
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.1857

Abstract

This research seeing the impcat of Digital Marketing, Creative Content, and Digital Promotion on the increase in student enrollment at Campuhan College. The research focuses on the importance of digital communication strategies for educational institutions in attracting prospective students. Quantitative method applied using questionnaires and multiple regression analysis. And the end result shows about every variables have a good effect, contributing 77.4% to the increase in student numbers. These results indicate that engaging, relevant, and consistent digital strategies effectively enhance prospective students’ interest and enrollment decisions. The implication is that Campuhan College should strengthen its content management and digital activities to maintain attractiveness and support institutional growth.
Co-Authors Pika, Putu Ayu Titha Paramita