Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan

Tingkat Kesukaan Pengunjung terhadap Ragam Sajian Mahasiswa dalam Kegiatan Bazar

Restika Wahyuni (Universitas Pendidikan Indonesia)
Maryam Khaerani (Universitas Pendidikan Indonesia)
Salvia Nasywa Prabawa (Universitas Pendidikan Indonesia)
Dzikri Anjar Susilo Sasongko (Universitas Pendidikan Indonesia)
Primanita Sholihah Rosmana (Universitas Pendidikan Indonesia)



Article Info

Publish Date
30 Jun 2026

Abstract

The bazaar activity is one way of learning entrepreneurship that uses direct experience, so that students can apply entrepreneurial skills in real situations. This study aims to determine the opinions and level of satisfaction of visitors towards the various foods offered by Vouge.Food at the PGSD UPI Purwakarta Campus student bazaar. This study used a descriptive quantitative method involving 20 visitors selected at random. Data were collected using a Likert scale questionnaire with values ranging from 1 to 4, covering indicators of taste quality, price suitability, and food variety. The results showed that 75% of visitors were very satisfied with the taste and quality of the food, 85% felt that the prices offered were very reasonable, and 100% said that the variety of food offered was very diverse. This indicates that the bazaar activity not only provided satisfaction for visitors but also served as an effective learning tool for students to develop entrepreneurial skills, particularly in terms of product innovation, pricing, and consumer preferences.

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Journal Info

Abbrev

jurimbik

Publisher

Subject

Economics, Econometrics & Finance Other

Description

Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan merupakan Jurnal yang diterbitkan oleh Barenlitbangda Kabupaten Semarang. Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan adalah untuk menyebarluaskan, mengembangkan dan menfasilitasi hasil penelitian mengenai Ilmu bidang Manajemen dan Bisnis, ...