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All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Salvia Nasywa Prabawa
Universitas Pendidikan Indonesia
Economics, Econometrics & Finance Other

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Tingkat Kesukaan Pengunjung terhadap Ragam Sajian Mahasiswa dalam Kegiatan Bazar Restika Wahyuni; Maryam Khaerani; Salvia Nasywa Prabawa; Dzikri Anjar Susilo Sasongko; Primanita Sholihah Rosmana
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2000

Abstract

The bazaar activity is one way of learning entrepreneurship that uses direct experience, so that students can apply entrepreneurial skills in real situations. This study aims to determine the opinions and level of satisfaction of visitors towards the various foods offered by Vouge.Food at the PGSD UPI Purwakarta Campus student bazaar. This study used a descriptive quantitative method involving 20 visitors selected at random. Data were collected using a Likert scale questionnaire with values ranging from 1 to 4, covering indicators of taste quality, price suitability, and food variety. The results showed that 75% of visitors were very satisfied with the taste and quality of the food, 85% felt that the prices offered were very reasonable, and 100% said that the variety of food offered was very diverse. This indicates that the bazaar activity not only provided satisfaction for visitors but also served as an effective learning tool for students to develop entrepreneurial skills, particularly in terms of product innovation, pricing, and consumer preferences.
Co-Authors Dzikri Anjar Susilo Sasongko Maryam Khaerani Primanita Sholihah Rosmana Restika Wahyuni