Pendampingan Digitalisasi dan Legalitas untuk Meningkatkan Daya Saing UMKM di Desa Duren Kabupaten Probolinggo

Lyna Syahnuriyah Al-Hamdany (Universitas Islam Negeri Sunan Ampel Surabaya)
Siti Nur Aisyah Rochman (Universitas Islam Negeri Sunan Ampel Surabaya)
Fadhil Azzam (Universitas Islam Negeri Sunan Ampel Surabaya)
Ricky Daniswara Pramana Putra (Universitas Islam Negeri Sunan Ampel Surabaya)
Basilia Adun Azaria (Universitas Islam Negeri Sunan Ampel Surabaya)
Muhammad Fahmi (Universitas Islam Negeri Sunan Ampel Surabaya)

Annusfy
Vol. 1 No. 12 (2026): August 2026 , Annusfy

This community service program aimed to improve digital marketing capacity and strengthen business legality among MSMEs in Duren Village, Gading District, Probolinggo Regency The program was conducted on June 24, 2026, using a participatory approach involving two MSME partners, Kripik Alvin Jaya and Krupuk Bu Sumiati. The activities consisted of four stages: problem observation and identification, interviews and coordination with partners, implementation of assistance, and evaluation through observation, interviews, and documentation. The results showed that both MSMEs successfully obtained business locations on Google Maps, established WhatsApp Business accounts with more complete business profiles, and received business banners to strengthen promotion and business identity. In addition, Krupuk Bu Sumiati successfully obtained an NIB through the Online Single Submission (OSS) system. The program demonstrates that integrating digitalization and business legality assistance can serve as an initial strategy for strengthening MSME visibility, business identity, and readiness for further development.