The use of color in text is hypothesized to enhance student memory by capturing attention and facilitating information processing during learning. This study aimed to determine the effect of using color in text on students' short-term memory compared to using black-and-white text. A quasi-experimental method with a static-group design was employed, involving 30 students from SMA Darul Ma’arif who were divided into an experimental group and a control group, each consisting of 15 students. The experimental group was presented with colored text, while the control group received black-and-white text. Memory performance was measured via a task requiring the recall of 25 words categorized into five categories; the results were then analyzed using an Independent Samples T-Test. The analysis revealed that the experimental group achieved a mean memory score of 24.7, whereas the control group achieved a mean score of 23.5. Although a difference in means existed between the two groups, statistical analysis indicated that the difference was not significant (p = 0.242). Consequently, the use of color in text has not been proven to exert a significant influence on students' short-term memory. These findings suggest that while color in text holds potential as a visual stimulus, its effectiveness warrants further investigation using a more optimal research design.
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