PEMBERDAYAAN JIWA WIRAUSAHA MUDA MELALUI PELATIHAN DIGITAL ENTREPRENEURSHIP BERBASIS MEDIA SOSIAL BAGI SISWA SMA DI KOTA BATAM

Heryenzus (Institut Teknologi dan Bisnis Indobaru Nasional)
Suali (Institut Teknologi dan Bisnis Indobaru Nasional)
Cosmas Eko Suharyanto (Institut Teknologi dan Bisnis Indobaru Nasional)
Renniwaty Siringoringo (Institut Teknologi dan Bisnis Indobaru Nasional)
Robert Situmorang (Institut Teknologi dan Bisnis Indobaru Nasional)

JUPADAI : Jurnal Pengabdian Kepada Masyarakat
Vol. 5 No. 1 (2026): Volume 5 Nomor 1 2026

Abstract The development of the digital era demands that the younger generation, particularly high school (SMA) students, possess mental readiness and practical skills in entrepreneurship. Batam City as a dynamic free trade zone offers extensive yet competitive economic opportunities. This community service aims to empower young entrepreneurial spirits through social media-based digital entrepreneurship training for high school students in Batam City. The implementation methods include interactive lectures, technical training on digital marketing content creation, and direct mentoring on the use of social media platforms for business. The results of the activity show an increase in participants' understanding of digital marketing strategies as well as the growth of motivation to start independent business ventures since their school days.