<![CDATA[General Background Rapid technological development shifts educational marketing from conventional methods to digital platforms for institutional communication. Specific Background SMAIT Ar-Rahmah utilizes digital platforms, including Instagram, Facebook, TikTok, and school websites, to build institutional branding through Islamic content. Knowledge Gap However, implementation in developing schools faces challenges due to limited human resource digital competencies, unsystematic content planning, and restricted technological infrastructure. Aims This study analyzes digital marketing strategies, identifies operational barriers, and evaluates strategic efficiency in influencing student interest and parents' school choice decisions. Results Findings reveal that value-based digital marketing through religious storytelling and social media engagement builds positive public perception and parental trust despite resource constraints. Novelty The novel insight lies in formulating sustainable, value-driven digital marketing tailored to resource-constrained Islamic educational institutions. Implications Systematic digital strategy enhancements provide practical frameworks for educational managers to optimize parental decision-making in the digital era. Key Findings Highlights Digital media platforms effectively shape positive parental perception through religious value-based content. Resource limitations and technical competencies represent primary barriers in digital communication execution. Integrated storytelling strategies strengthen institutional credibility and parental enrollment decision-making. Keywords: Digital Marketing, Educational Marketing Strategy, School Selection Decision, Islamic Educational Institution, Digital Era]]>
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