<![CDATA[The high unemployment rate among university graduates indicates that higher education is not yet fully capable of producing graduates who are ready to create independent jobs. One effort to address this problem is through entrepreneurship education. This study aims to analyze the optimization of entrepreneurship education in increasing students' entrepreneurial interest. The research method used was descriptive qualitative. The study was conducted at Swadaya Gunung Jati University. The subjects consisted of 12 students from various faculties and one lecturer teaching entrepreneurship, selected using a purposive sampling technique. Data collection techniques were interviews, questionnaires, and documentation. The results of this study indicate that entrepreneurship education is still dominated by theoretical material, thus not optimally fostering students' entrepreneurial interest. Therefore, optimization of entrepreneurship education is necessary by strengthening practice-based learning and increasing support for entrepreneurship programs within the university environment.]]>
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