<![CDATA[Purpose: This study examines the effects of financial literacy and self-control on students’ consumptive behavior and investigates the mediating role of hedonic shopping behavior within the framework of Dual-Process Theory. Research Method: A quantitative causal-associative design was employed involving students of the 2020/2021 cohort at STIE Yapis Dompu. Using the Slovin formula, 97 respondents were selected through proportional stratified random sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. Results and Discussion: Financial literacy and self-control positively and significantly affect both consumptive and hedonic shopping behavior. Financial literacy may foster cognitive overconfidence, whereas excessive self-control may induce ego depletion, encouraging impulsive spending. Hedonic shopping behavior significantly mediates both relationships, indicating that emotional shopping motives can override rational financial considerations. Implications: Higher education institutions should integrate behavioral wisdom and psychological resilience into financial education. Future studies may incorporate FOMO and peer conformity. Originality: This study reveals the paradoxical effects of financial literacy and self-control by integrating hedonic shopping behavior within Dual-Process Theory in a digital consumption context.]]>
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